#AD2877#AD2877

#AD2877 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.4% C 0.184 H 349.3°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD2877
RGB	rgb(173, 40, 119)
HSL	hsl(324, 62%, 42%)
HSV	hsv(324, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 31.2%, 32.2%)
CIE-LAB	lab(40.79, 59.01, -13.04)
CIE-LCH	lch(40.79, 60.44, 347.54°)
OKLab	oklab(51.39% 0.1804 -0.0341)
OKLCH	oklch(51.39% 0.184 349.3)
XYZ	xyz(21.3233, 11.7362, 18.5916)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2877 #28AD5E

analogous

#A128AD #AD2877 #AD2835

triadic

#AD2877 #77AD28 #2877AD

tetradic

#AD2877 #ADA128 #28AD5E #2835AD

square

#AD2877 #ADA128 #28AD5E #2835AD

split-complementary

#AD2877 #35AD28 #28ADA1

monochromatic

#4A1133 #7B1D55 #AD2877 #D33F97 #DE71B2

Accessibility & contrast

On white

6.27

#AD2877 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD2877 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2877

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2877	#FFFFFF	#000000	##FFFFFF
##AD2877	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E5179

Deuteranopia (green-blind)

#656974

Tritanopia (blue-blind)

#BA204C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2877;
/* rgb */ color: rgb(173, 40, 119);
/* oklch */ color: oklch(51.4% 0.184 349.3);

Tailwind

colors: {
  custom: {
    50: '#ca709e',
    500: '#ad2877',
    950: '#000000',
  },
}

SCSS

$custom: #ad2877;
$custom-light: #ca709e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2877",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 119
  },
  "hsl": {
    "h": 324.361,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.51392,
    "c": 0.18355,
    "h": 349.3
  },
  "luminance": 0.11734
}

Semantic roles & 50–950 ramp

primary

#AD2877

secondary

#6CC590

accent

#E68542

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2877

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →