#AD2848#AD2848

#AD2848 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.169 H 12.4°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD2848
RGB	rgb(173, 40, 72)
HSL	hsl(346, 62%, 42%)
HSV	hsv(346, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 58.4%, 32.2%)
CIE-LAB	lab(39.36, 54.55, 14.51)
CIE-LCH	lch(39.36, 56.45, 14.89°)
OKLab	oklab(49.88% 0.1647 0.0361)
OKLCH	oklch(49.88% 0.169 12.4)
XYZ	xyz(19.1640, 10.8725, 7.2191)
Luminance	0.1087 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2848 #28AD8D

analogous

#AD288B #AD2848 #AD4B28

triadic

#AD2848 #48AD28 #2848AD

tetradic

#AD2848 #8BAD28 #28AD8D #4B28AD

square

#AD2848 #8BAD28 #28AD8D #4B28AD

split-complementary

#AD2848 #28AD4B #288BAD

monochromatic

#4A111F #7B1D33 #AD2848 #D33F63 #DE718B

Accessibility & contrast

On white

6.62

#AD2848 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD2848 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2848

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2848	#FFFFFF	#000000	##FFFFFF
##AD2848	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B48

Deuteranopia (green-blind)

#6E6745

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2848;
/* rgb */ color: rgb(173, 40, 72);
/* oklch */ color: oklch(49.9% 0.169 12.4);

Tailwind

colors: {
  custom: {
    50: '#cc6e7a',
    500: '#ad2848',
    950: '#000000',
  },
}

SCSS

$custom: #ad2848;
$custom-light: #cc6e7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2848",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 72
  },
  "hsl": {
    "h": 345.564,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49876,
    "c": 0.1686,
    "h": 12.4
  },
  "luminance": 0.1087
}

Semantic roles & 50–950 ramp

primary

#AD2848

secondary

#6CC5B0

accent

#E6BE42

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2848

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →