#98404E#98404E
#98404E is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.2% C 0.118 H 12.7°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).
Color values
| HEX | #98404E |
|---|---|
| RGB | rgb(152, 64, 78) |
| HSL | hsl(350, 41%, 42%) |
| HSV | hsv(350, 58%, 60%) |
| CMYK | cmyk(0%, 57.9%, 48.7%, 40.4%) |
| CIE-LAB | lab(39.40, 38.19, 10.18) |
| CIE-LCH | lch(39.40, 39.52, 14.93°) |
| OKLab | oklab(49.24% 0.1155 0.0261) |
| OKLCH | oklch(49.24% 0.118 12.7) |
| XYZ | xyz(16.1586, 10.8941, 8.4581) |
| Luminance | 0.1089 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Maroon
#A24857
ΔE00 3.05
Light Burgundy
#A8415B
ΔE00 4.34
Dark Rose
#B5485D
ΔE00 6.61
Rouge
#AB1239
ΔE00 7.54
Purplish Red
#B0054B
ΔE00 7.86
Raspberry (survey)
#B00149
ΔE00 7.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#98404E #40988A
analogous
#98407A #98404E #985E40
triadic
#98404E #4E9840 #404E98
tetradic
#98404E #7A9840 #40988A #5E4098
square
#98404E #7A9840 #40988A #5E4098
split-complementary
#98404E #40985E #407A98
monochromatic
#421C22 #6D2E38 #98404E #BA5B6A #CC8691
Accessibility & contrast
On white
6.61
#98404E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.18
#98404E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #98404E
6.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##98404E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##98404E | 1.00 | 6.61 | 3.18 | 6.61 |
| #FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#53524E
Deuteranopia (green-blind)
#69634C
Tritanopia (blue-blind)
#A53445
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #98404e; /* rgb */ color: rgb(152, 64, 78); /* oklch */ color: oklch(49.2% 0.118 12.7);
Tailwind
colors: {
custom: {
50: '#ba787f',
500: '#98404e',
950: '#000000',
},
}SCSS
$custom: #98404e; $custom-light: #ba787f; $custom-dark: #000000;
JSON
{
"hex": "#98404e",
"rgb": {
"r": 152,
"g": 64,
"b": 78
},
"hsl": {
"h": 350.455,
"s": 40.741,
"l": 42.353
},
"oklch": {
"l": 0.49244,
"c": 0.1184,
"h": 12.7
},
"luminance": 0.10892
}Semantic roles & 50–950 ramp
primary
#98404E
secondary
#7DB7AE
accent
#D1BD57
background
#FBF7F7
surface
#F7EDEE
border
#D0C8C9
text
#12090A
muted
#817B7C