#98404E#98404E

#98404E is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.2% C 0.118 H 12.7°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX#98404E
RGBrgb(152, 64, 78)
HSLhsl(350, 41%, 42%)
HSVhsv(350, 58%, 60%)
CMYKcmyk(0%, 57.9%, 48.7%, 40.4%)
CIE-LABlab(39.40, 38.19, 10.18)
CIE-LCHlch(39.40, 39.52, 14.93°)
OKLaboklab(49.24% 0.1155 0.0261)
OKLCHoklch(49.24% 0.118 12.7)
XYZxyz(16.1586, 10.8941, 8.4581)
Luminance0.1089 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#98404E #40988A
analogous
#98407A #98404E #985E40
triadic
#98404E #4E9840 #404E98
tetradic
#98404E #7A9840 #40988A #5E4098
square
#98404E #7A9840 #40988A #5E4098
split-complementary
#98404E #40985E #407A98
monochromatic
#421C22 #6D2E38 #98404E #BA5B6A #CC8691

Accessibility & contrast

On white

6.61
#98404E on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.18
#98404E on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98404E
6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##98404E#FFFFFF#000000##FFFFFF
##98404E1.006.613.186.61
#FFFFFF6.611.0021.001.00
#0000003.1821.001.0021.00
##FFFFFF6.611.0021.001.00

Color blindness preview

Protanopia (red-blind)
#53524E
Deuteranopia (green-blind)
#69634C
Tritanopia (blue-blind)
#A53445
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #98404e;
/* rgb */ color: rgb(152, 64, 78);
/* oklch */ color: oklch(49.2% 0.118 12.7);
Tailwind
colors: {
  custom: {
    50: '#ba787f',
    500: '#98404e',
    950: '#000000',
  },
}
SCSS
$custom: #98404e;
$custom-light: #ba787f;
$custom-dark: #000000;
JSON
{
  "hex": "#98404e",
  "rgb": {
    "r": 152,
    "g": 64,
    "b": 78
  },
  "hsl": {
    "h": 350.455,
    "s": 40.741,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49244,
    "c": 0.1184,
    "h": 12.7
  },
  "luminance": 0.10892
}

Semantic roles & 50–950 ramp

primary
#98404E
secondary
#7DB7AE
accent
#D1BD57
background
#FBF7F7
surface
#F7EDEE
border
#D0C8C9
text
#12090A
muted
#817B7C

Preview Lab

Preview with #98404E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#98404E Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva