#AD2844#AD2844

#AD2844 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.168 H 14.3°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2844
RGB	rgb(173, 40, 68)
HSL	hsl(347, 62%, 42%)
HSV	hsv(347, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 60.7%, 32.2%)
CIE-LAB	lab(39.28, 54.28, 16.93)
CIE-LCH	lch(39.28, 56.85, 17.32°)
OKLab	oklab(49.79% 0.1631 0.0415)
OKLCH	oklch(49.79% 0.168 14.3)
XYZ	xyz(19.0377, 10.8220, 6.5541)
Luminance	0.1082 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2844 #28AD91

analogous

#AD2887 #AD2844 #AD4E28

triadic

#AD2844 #44AD28 #2844AD

tetradic

#AD2844 #87AD28 #28AD91 #4E28AD

square

#AD2844 #87AD28 #28AD91 #4E28AD

split-complementary

#AD2844 #28AD4E #2887AD

monochromatic

#4A111D #7B1D30 #AD2844 #D33F5E #DE7188

Accessibility & contrast

On white

6.64

#AD2844 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2844 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2844

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2844	#FFFFFF	#000000	##FFFFFF
##AD2844	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B44

Deuteranopia (green-blind)

#6F6640

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2844;
/* rgb */ color: rgb(173, 40, 68);
/* oklch */ color: oklch(49.8% 0.168 14.3);

Tailwind

colors: {
  custom: {
    50: '#cc6e77',
    500: '#ad2844',
    950: '#000000',
  },
}

SCSS

$custom: #ad2844;
$custom-light: #cc6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2844",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 68
  },
  "hsl": {
    "h": 347.368,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49785,
    "c": 0.1683,
    "h": 14.3
  },
  "luminance": 0.10819
}

Semantic roles & 50–950 ramp

primary

#AD2844

secondary

#6CC5B2

accent

#E6C342

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2844

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →