#AD2780#AD2780

#AD2780 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.7% C 0.190 H 345.2°. Best body text is #FFFFFF at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD2780
RGB	rgb(173, 39, 128)
HSL	hsl(320, 63%, 42%)
HSV	hsv(320, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 26%, 32.2%)
CIE-LAB	lab(41.05, 60.42, -18.21)
CIE-LCH	lch(41.05, 63.10, 343.22°)
OKLab	oklab(51.7% 0.1832 -0.0485)
OKLCH	oklch(51.7% 0.19 345.2)
XYZ	xyz(21.8563, 11.8962, 21.5631)
Luminance	0.1189 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2780 #27AD54

analogous

#9727AD #AD2780 #AD273D

triadic

#AD2780 #80AD27 #2780AD

tetradic

#AD2780 #AD9727 #27AD54 #273DAD

square

#AD2780 #AD9727 #27AD54 #273DAD

split-complementary

#AD2780 #3DAD27 #27AD97

monochromatic

#491036 #7B1C5B #AD2780 #D33EA1 #DF70B9

Accessibility & contrast

On white

6.22

#AD2780 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD2780 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2780

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2780	#FFFFFF	#000000	##FFFFFF
##AD2780	1.00	6.22	3.38	6.22
#FFFFFF	6.22	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#395282

Deuteranopia (green-blind)

#62697D

Tritanopia (blue-blind)

#B92451

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2780;
/* rgb */ color: rgb(173, 39, 128);
/* oklch */ color: oklch(51.7% 0.190 345.2);

Tailwind

colors: {
  custom: {
    50: '#ca70a5',
    500: '#ad2780',
    950: '#000000',
  },
}

SCSS

$custom: #ad2780;
$custom-light: #ca70a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2780",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 128
  },
  "hsl": {
    "h": 320.149,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51697,
    "c": 0.18954,
    "h": 345.2
  },
  "luminance": 0.11894
}

Semantic roles & 50–950 ramp

primary

#AD2780

secondary

#6AC689

accent

#E67942

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14080F

muted

#827B7F

Preview Lab

Preview with #AD2780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →