#273DAD#273DAD
#273DAD is a dark, vivid blue. Relative luminance 0.068; OKLCH L 42.1% C 0.180 H 268.5°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).
Color values
| HEX | #273DAD |
|---|---|
| RGB | rgb(39, 61, 173) |
| HSL | hsl(230, 63%, 42%) |
| HSV | hsv(230, 77%, 68%) |
| CMYK | cmyk(77.5%, 64.7%, 0%, 32.2%) |
| CIE-LAB | lab(31.31, 32.47, -62.03) |
| CIE-LCH | lch(31.31, 70.02, 297.63°) |
| OKLab | oklab(42.06% -0.0047 -0.1795) |
| OKLCH | oklch(42.06% 0.18 268.5) |
| XYZ | xyz(10.0457, 6.7848, 40.3072) |
| Luminance | 0.0679 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire (survey)
#2138AB
ΔE00 1.46
Blue Blue
#2242C7
ΔE00 3.65
Cobalt
#0047AB
ΔE00 4.90
Ocean Blue
#4F42B5
ΔE00 5.36
Blueberry
#464196
ΔE00 5.45
Blue (survey)
#0343DF
ΔE00 6.45
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#273DAD #AD9727
analogous
#2780AD #273DAD #5427AD
triadic
#273DAD #AD273D #3DAD27
tetradic
#273DAD #AD2780 #AD9727 #27AD54
square
#273DAD #AD2780 #AD9727 #27AD54
split-complementary
#273DAD #AD5427 #80AD27
monochromatic
#101A49 #1C2B7B #273DAD #3E56D3 #7082DF
Accessibility & contrast
On white
8.91
#273DAD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.36
#273DAD on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #273DAD
8.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##273DAD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##273DAD | 1.00 | 8.91 | 2.36 | 8.91 |
| #FFFFFF | 8.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.36 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0050B1
Deuteranopia (green-blind)
#0043AB
Tritanopia (blue-blind)
#005B6F
Achromatopsia (no color)
#4A4A4A
Design tokens & code
CSS
--color: #273dad; /* rgb */ color: rgb(39, 61, 173); /* oklch */ color: oklch(42.1% 0.180 268.5);
Tailwind
colors: {
custom: {
50: '#7772c6',
500: '#273dad',
950: '#000000',
},
}SCSS
$custom: #273dad; $custom-light: #7772c6; $custom-dark: #000000;
JSON
{
"hex": "#273dad",
"rgb": {
"r": 39,
"g": 61,
"b": 173
},
"hsl": {
"h": 230.149,
"s": 63.208,
"l": 41.569
},
"oklch": {
"l": 0.42062,
"c": 0.17952,
"h": 268.5
},
"luminance": 0.06786
}Semantic roles & 50–950 ramp
primary
#273DAD
secondary
#C6B76A
accent
#CB42E6
background
#F7F6FC
surface
#EEECF8
border
#C9C7D1
text
#0A0813
muted
#7C7B82