#AD2778#AD2778

#AD2778 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.4% C 0.185 H 348.8°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD2778
RGB	rgb(173, 39, 120)
HSL	hsl(324, 63%, 42%)
HSV	hsv(324, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 30.6%, 32.2%)
CIE-LAB	lab(40.73, 59.44, -13.76)
CIE-LCH	lch(40.73, 61.01, 346.97°)
OKLab	oklab(51.36% 0.1815 -0.0361)
OKLCH	oklch(51.36% 0.185 348.8)
XYZ	xyz(21.3504, 11.6938, 18.8984)
Luminance	0.1169 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2778 #27AD5C

analogous

#9F27AD #AD2778 #AD2735

triadic

#AD2778 #78AD27 #2778AD

tetradic

#AD2778 #AD9F27 #27AD5C #2735AD

square

#AD2778 #AD9F27 #27AD5C #2735AD

split-complementary

#AD2778 #35AD27 #27AD9F

monochromatic

#491033 #7B1C55 #AD2778 #D33E98 #DF70B3

Accessibility & contrast

On white

6.29

#AD2778 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD2778 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2778

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2778	#FFFFFF	#000000	##FFFFFF
##AD2778	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D517A

Deuteranopia (green-blind)

#646875

Tritanopia (blue-blind)

#BA1F4C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2778;
/* rgb */ color: rgb(173, 39, 120);
/* oklch */ color: oklch(51.4% 0.185 348.8);

Tailwind

colors: {
  custom: {
    50: '#ca6f9f',
    500: '#ad2778',
    950: '#000000',
  },
}

SCSS

$custom: #ad2778;
$custom-light: #ca6f9f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2778",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 120
  },
  "hsl": {
    "h": 323.731,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51355,
    "c": 0.1851,
    "h": 348.8
  },
  "luminance": 0.11691
}

Semantic roles & 50–950 ramp

primary

#AD2778

secondary

#6AC68E

accent

#E68342

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2778

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →