#AD2735#AD2735

#AD2735 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.169 H 20.8°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD2735
RGB	rgb(173, 39, 53)
HSL	hsl(354, 63%, 42%)
HSV	hsv(354, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 69.4%, 32.2%)
CIE-LAB	lab(38.89, 53.71, 25.83)
CIE-LCH	lch(38.89, 59.60, 25.69°)
OKLab	oklab(49.41% 0.1582 0.0602)
OKLCH	oklch(49.41% 0.169 20.8)
XYZ	xyz(18.6038, 10.5952, 4.4330)
Luminance	0.1059 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2735 #27AD9F

analogous

#AD2778 #AD2735 #AD5C27

triadic

#AD2735 #35AD27 #2735AD

tetradic

#AD2735 #78AD27 #27AD9F #5C27AD

square

#AD2735 #78AD27 #27AD9F #5C27AD

split-complementary

#AD2735 #27AD5C #2778AD

monochromatic

#491016 #7B1C26 #AD2735 #D33E4D #DF707B

Accessibility & contrast

On white

6.73

#AD2735 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2735 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2735

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2735	#FFFFFF	#000000	##FFFFFF
##AD2735	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4934

Deuteranopia (green-blind)

#706631

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2735;
/* rgb */ color: rgb(173, 39, 53);
/* oklch */ color: oklch(49.4% 0.169 20.8);

Tailwind

colors: {
  custom: {
    50: '#cd6d6c',
    500: '#ad2735',
    950: '#000000',
  },
}

SCSS

$custom: #ad2735;
$custom-light: #cd6d6c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2735",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 53
  },
  "hsl": {
    "h": 353.731,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49408,
    "c": 0.16927,
    "h": 20.8
  },
  "luminance": 0.10592
}

Semantic roles & 50–950 ramp

primary

#AD2735

secondary

#6AC6BC

accent

#E6D542

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2735

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →