#AD2777#AD2777

#AD2777 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.3% C 0.185 H 349.2°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD2777
RGB	rgb(173, 39, 119)
HSL	hsl(324, 63%, 42%)
HSV	hsv(324, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 31.2%, 32.2%)
CIE-LAB	lab(40.69, 59.32, -13.20)
CIE-LCH	lch(40.69, 60.77, 347.46°)
OKLab	oklab(51.31% 0.1813 -0.0346)
OKLCH	oklch(51.31% 0.185 349.2)
XYZ	xyz(21.2900, 11.6697, 18.5805)
Luminance	0.1167 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2777 #27AD5D

analogous

#A027AD #AD2777 #AD2734

triadic

#AD2777 #77AD27 #2777AD

tetradic

#AD2777 #ADA027 #27AD5D #2734AD

square

#AD2777 #ADA027 #27AD5D #2734AD

split-complementary

#AD2777 #34AD27 #27ADA0

monochromatic

#491032 #7B1C55 #AD2777 #D33E97 #DF70B2

Accessibility & contrast

On white

6.30

#AD2777 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD2777 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2777

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2777	#FFFFFF	#000000	##FFFFFF
##AD2777	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D5179

Deuteranopia (green-blind)

#656874

Tritanopia (blue-blind)

#BA1F4C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2777;
/* rgb */ color: rgb(173, 39, 119);
/* oklch */ color: oklch(51.3% 0.185 349.2);

Tailwind

colors: {
  custom: {
    50: '#ca6f9e',
    500: '#ad2777',
    950: '#000000',
  },
}

SCSS

$custom: #ad2777;
$custom-light: #ca6f9e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2777",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 119
  },
  "hsl": {
    "h": 324.179,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51313,
    "c": 0.18458,
    "h": 349.2
  },
  "luminance": 0.11667
}

Semantic roles & 50–950 ramp

primary

#AD2777

secondary

#6AC68F

accent

#E68442

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →