#AD273F#AD273F

#AD273F is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.169 H 16.4°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD273F
RGB	rgb(173, 39, 63)
HSL	hsl(349, 63%, 42%)
HSV	hsv(349, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 63.6%, 32.2%)
CIE-LAB	lab(39.07, 54.27, 19.80)
CIE-LCH	lch(39.07, 57.77, 20.05°)
OKLab	oklab(49.6% 0.1621 0.0478)
OKLCH	oklch(49.6% 0.169 16.4)
XYZ	xyz(18.8583, 10.6970, 5.7734)
Luminance	0.1069 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD273F #27AD95

analogous

#AD2782 #AD273F #AD5227

triadic

#AD273F #3FAD27 #273FAD

tetradic

#AD273F #82AD27 #27AD95 #5227AD

square

#AD273F #82AD27 #27AD95 #5227AD

split-complementary

#AD273F #27AD52 #2782AD

monochromatic

#49101B #7B1C2D #AD273F #D33E59 #DF7084

Accessibility & contrast

On white

6.69

#AD273F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD273F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD273F

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD273F	#FFFFFF	#000000	##FFFFFF
##AD273F	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A3F

Deuteranopia (green-blind)

#6F663B

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad273f;
/* rgb */ color: rgb(173, 39, 63);
/* oklch */ color: oklch(49.6% 0.169 16.4);

Tailwind

colors: {
  custom: {
    50: '#cd6e73',
    500: '#ad273f',
    950: '#000000',
  },
}

SCSS

$custom: #ad273f;
$custom-light: #cd6e73;
$custom-dark: #000000;

JSON

{
  "hex": "#ad273f",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 63
  },
  "hsl": {
    "h": 349.254,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49595,
    "c": 0.16903,
    "h": 16.4
  },
  "luminance": 0.10694
}

Semantic roles & 50–950 ramp

primary

#AD273F

secondary

#6AC6B5

accent

#E6C942

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD273F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →