#AD2724#AD2724

#AD2724 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.2% C 0.171 H 27.1°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD2724
RGB	rgb(173, 39, 36)
HSL	hsl(1, 66%, 41%)
HSV	hsv(1, 79%, 68%)
CMYK	cmyk(0%, 77.5%, 79.2%, 32.2%)
CIE-LAB	lab(38.67, 52.98, 35.74)
CIE-LCH	lch(38.67, 63.91, 34.00°)
OKLab	oklab(49.17% 0.1521 0.078)
OKLCH	oklch(49.17% 0.171 27.1)
XYZ	xyz(18.2797, 10.4656, 2.7263)
Luminance	0.1046 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2724 #24AAAD

analogous

#AD2465 #AD2724 #AD6B24

triadic

#AD2724 #24AD27 #2724AD

tetradic

#AD2724 #65AD24 #24AAAD #6B24AD

square

#AD2724 #65AD24 #24AAAD #6B24AD

split-complementary

#AD2724 #24AD6B #2465AD

monochromatic

#48100F #7A1C19 #AD2724 #D63C39 #E06E6B

Accessibility & contrast

On white

6.79

#AD2724 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#AD2724 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2724

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2724	#FFFFFF	#000000	##FFFFFF
##AD2724	1.00	6.79	3.09	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514822

Deuteranopia (green-blind)

#72661E

Tritanopia (blue-blind)

#BF0028

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2724;
/* rgb */ color: rgb(173, 39, 36);
/* oklch */ color: oklch(49.2% 0.171 27.1);

Tailwind

colors: {
  custom: {
    50: '#cf6d5f',
    500: '#ad2724',
    950: '#000000',
  },
}

SCSS

$custom: #ad2724;
$custom-light: #cf6d5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2724",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 36
  },
  "hsl": {
    "h": 1.314,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49169,
    "c": 0.17097,
    "h": 27.1
  },
  "luminance": 0.10463
}

Semantic roles & 50–950 ramp

primary

#AD2724

secondary

#66C4C6

accent

#E5E93F

background

#FDF6F5

surface

#FBECE9

border

#D4C7C5

text

#160805

muted

#847A79

Preview Lab

Preview with #AD2724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →