#2724AD#2724AD

#2724AD is a dark, highly saturated blue. Relative luminance 0.047; OKLCH L 38.2% C 0.206 H 271.9°. Best body text is #FFFFFF at 10.81:1 contrast (WCAG AA passes).

Color values

HEX	#2724AD
RGB	rgb(39, 36, 173)
HSL	hsl(241, 66%, 41%)
HSV	hsv(241, 79%, 68%)
CMYK	cmyk(77.5%, 79.2%, 0%, 32.2%)
CIE-LAB	lab(25.89, 47.40, -70.97)
CIE-LCH	lch(25.89, 85.35, 303.74°)
OKLab	oklab(38.17% 0.0069 -0.2054)
OKLCH	oklch(38.17% 0.206 271.9)
XYZ	xyz(9.0079, 4.7092, 39.9613)
Luminance	0.0471 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2724AD #AAAD24

analogous

#2465AD #2724AD #6B24AD

triadic

#2724AD #AD2724 #24AD27

tetradic

#2724AD #AD2465 #AAAD24 #24AD6B

square

#2724AD #AD2465 #AAAD24 #24AD6B

split-complementary

#2724AD #AD6B24 #65AD24

monochromatic

#100F48 #1C197A #2724AD #3C39D6 #6E6BE0

Accessibility & contrast

On white

10.81

#2724AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#2724AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2724AD

10.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2724AD	#FFFFFF	#000000	##FFFFFF
##2724AD	1.00	10.81	1.94	10.81
#FFFFFF	10.81	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0044B1

Deuteranopia (green-blind)

#0036AB

Tritanopia (blue-blind)

#004E68

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #2724ad;
/* rgb */ color: rgb(39, 36, 173);
/* oklch */ color: oklch(38.2% 0.206 271.9);

Tailwind

colors: {
  custom: {
    50: '#7962c7',
    500: '#2724ad',
    950: '#000000',
  },
}

SCSS

$custom: #2724ad;
$custom-light: #7962c7;
$custom-dark: #000000;

JSON

{
  "hex": "#2724ad",
  "rgb": {
    "r": 39,
    "g": 36,
    "b": 173
  },
  "hsl": {
    "h": 241.314,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.38166,
    "c": 0.20554,
    "h": 271.9
  },
  "luminance": 0.0471
}

Semantic roles & 50–950 ramp

primary

#2724AD

secondary

#C4C666

accent

#E93FE5

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0B0513

muted

#7C7982

Preview Lab

Preview with #2724AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →