#AD2697#AD2697

#AD2697 is a mid, highly saturated purple. Relative luminance 0.125; OKLCH L 52.7% C 0.205 H 335.8°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD2697
RGB	rgb(173, 38, 151)
HSL	hsl(310, 64%, 41%)
HSV	hsv(310, 78%, 68%)
CMYK	cmyk(0%, 78%, 12.7%, 32.2%)
CIE-LAB	lab(42.01, 63.83, -30.77)
CIE-LCH	lch(42.01, 70.86, 334.26°)
OKLab	oklab(52.74% 0.1872 -0.084)
OKLCH	oklch(52.74% 0.205 335.8)
XYZ	xyz(23.5130, 12.5070, 30.4479)
Luminance	0.1250 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2697 #26AD3C

analogous

#8026AD #AD2697 #AD2654

triadic

#AD2697 #97AD26 #2697AD

tetradic

#AD2697 #AD8026 #26AD3C #2654AD

square

#AD2697 #AD8026 #26AD3C #2654AD

split-complementary

#AD2697 #54AD26 #26AD80

monochromatic

#49103F #7B1B6B #AD2697 #D43CBB #DF6ECD

Accessibility & contrast

On white

6.00

#AD2697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD2697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2697

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2697	#FFFFFF	#000000	##FFFFFF
##AD2697	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#27569A

Deuteranopia (green-blind)

#596A94

Tritanopia (blue-blind)

#B6315D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2697;
/* rgb */ color: rgb(173, 38, 151);
/* oklch */ color: oklch(52.7% 0.205 335.8);

Tailwind

colors: {
  custom: {
    50: '#c970b6',
    500: '#ad2697',
    950: '#000000',
  },
}

SCSS

$custom: #ad2697;
$custom-light: #c970b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2697",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 151
  },
  "hsl": {
    "h": 309.778,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.52736,
    "c": 0.20516,
    "h": 335.8
  },
  "luminance": 0.12505
}

Semantic roles & 50–950 ramp

primary

#AD2697

secondary

#69C678

accent

#E75C41

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →