#AD2654#AD2654

#AD2654 is a mid, vivid pink. Relative luminance 0.109; OKLCH L 50.0% C 0.172 H 6.1°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2654
RGB	rgb(173, 38, 84)
HSL	hsl(340, 64%, 41%)
HSV	hsv(340, 78%, 68%)
CMYK	cmyk(0%, 78%, 51.4%, 32.2%)
CIE-LAB	lab(39.43, 56.10, 6.98)
CIE-LCH	lch(39.43, 56.53, 7.10°)
OKLab	oklab(50.02% 0.1714 0.0182)
OKLCH	oklch(50.02% 0.172 6.1)
XYZ	xyz(19.5287, 10.9133, 9.4639)
Luminance	0.1091 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2654 #26AD7F

analogous

#AD2698 #AD2654 #AD3C26

triadic

#AD2654 #54AD26 #2654AD

tetradic

#AD2654 #98AD26 #26AD7F #3C26AD

square

#AD2654 #98AD26 #26AD7F #3C26AD

split-complementary

#AD2654 #26AD3C #2698AD

monochromatic

#491023 #7B1B3C #AD2654 #D43C70 #DF6E95

Accessibility & contrast

On white

6.60

#AD2654 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2654 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2654

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2654	#FFFFFF	#000000	##FFFFFF
##AD2654	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494C55

Deuteranopia (green-blind)

#6C6751

Tritanopia (blue-blind)

#BD003A

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2654;
/* rgb */ color: rgb(173, 38, 84);
/* oklch */ color: oklch(50.0% 0.172 6.1);

Tailwind

colors: {
  custom: {
    50: '#cc6e83',
    500: '#ad2654',
    950: '#000000',
  },
}

SCSS

$custom: #ad2654;
$custom-light: #cc6e83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2654",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 84
  },
  "hsl": {
    "h": 339.556,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.50022,
    "c": 0.17232,
    "h": 6.1
  },
  "luminance": 0.10911
}

Semantic roles & 50–950 ramp

primary

#AD2654

secondary

#69C6A6

accent

#E7AE41

background

#FDF7F8

surface

#FAEDEF

border

#D3C8CA

text

#14080A

muted

#837B7C

Preview Lab

Preview with #AD2654

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →