#AD2698#AD2698

#AD2698 is a mid, highly saturated purple. Relative luminance 0.125; OKLCH L 52.8% C 0.206 H 335.4°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).

Color values

HEX	#AD2698
RGB	rgb(173, 38, 152)
HSL	hsl(309, 64%, 41%)
HSV	hsv(309, 78%, 68%)
CMYK	cmyk(0%, 78%, 12.1%, 32.2%)
CIE-LAB	lab(42.06, 63.98, -31.29)
CIE-LCH	lch(42.06, 71.22, 333.94°)
OKLab	oklab(52.79% 0.1872 -0.0855)
OKLCH	oklch(52.79% 0.206 335.4)
XYZ	xyz(23.5945, 12.5396, 30.8774)
Luminance	0.1254 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2698 #26AD3B

analogous

#7F26AD #AD2698 #AD2655

triadic

#AD2698 #98AD26 #2698AD

tetradic

#AD2698 #AD7F26 #26AD3B #2655AD

square

#AD2698 #AD7F26 #26AD3B #2655AD

split-complementary

#AD2698 #55AD26 #26AD7F

monochromatic

#491040 #7B1B6C #AD2698 #D43CBD #DF6ECE

Accessibility & contrast

On white

5.99

#AD2698 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#AD2698 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2698

5.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2698	#FFFFFF	#000000	##FFFFFF
##AD2698	1.00	5.99	3.51	5.99
#FFFFFF	5.99	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#26579B

Deuteranopia (green-blind)

#586A95

Tritanopia (blue-blind)

#B6325E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2698;
/* rgb */ color: rgb(173, 38, 152);
/* oklch */ color: oklch(52.8% 0.206 335.4);

Tailwind

colors: {
  custom: {
    50: '#c970b6',
    500: '#ad2698',
    950: '#000000',
  },
}

SCSS

$custom: #ad2698;
$custom-light: #c970b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2698",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 152
  },
  "hsl": {
    "h": 309.333,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.52789,
    "c": 0.20585,
    "h": 335.4
  },
  "luminance": 0.12537
}

Semantic roles & 50–950 ramp

primary

#AD2698

secondary

#69C677

accent

#E75B41

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2698

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →