#AD2698#AD2698

#AD2698 is a mid, highly saturated purple. Relative luminance 0.125; OKLCH L 52.8% C 0.206 H 335.4°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).

Color values

HEX#AD2698
RGBrgb(173, 38, 152)
HSLhsl(309, 64%, 41%)
HSVhsv(309, 78%, 68%)
CMYKcmyk(0%, 78%, 12.1%, 32.2%)
CIE-LABlab(42.06, 63.98, -31.29)
CIE-LCHlch(42.06, 71.22, 333.94°)
OKLaboklab(52.79% 0.1872 -0.0855)
OKLCHoklch(52.79% 0.206 335.4)
XYZxyz(23.5945, 12.5396, 30.8774)
Luminance0.1254 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2698 #26AD3B
analogous
#7F26AD #AD2698 #AD2655
triadic
#AD2698 #98AD26 #2698AD
tetradic
#AD2698 #AD7F26 #26AD3B #2655AD
square
#AD2698 #AD7F26 #26AD3B #2655AD
split-complementary
#AD2698 #55AD26 #26AD7F
monochromatic
#491040 #7B1B6C #AD2698 #D43CBD #DF6ECE

Accessibility & contrast

On white

5.99
#AD2698 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.51
#AD2698 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2698
5.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2698#FFFFFF#000000##FFFFFF
##AD26981.005.993.515.99
#FFFFFF5.991.0021.001.00
#0000003.5121.001.0021.00
##FFFFFF5.991.0021.001.00

Color blindness preview

Protanopia (red-blind)
#26579B
Deuteranopia (green-blind)
#586A95
Tritanopia (blue-blind)
#B6325E
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad2698;
/* rgb */ color: rgb(173, 38, 152);
/* oklch */ color: oklch(52.8% 0.206 335.4);
Tailwind
colors: {
  custom: {
    50: '#c970b6',
    500: '#ad2698',
    950: '#000000',
  },
}
SCSS
$custom: #ad2698;
$custom-light: #c970b6;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2698",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 152
  },
  "hsl": {
    "h": 309.333,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.52789,
    "c": 0.20585,
    "h": 335.4
  },
  "luminance": 0.12537
}

Semantic roles & 50–950 ramp

primary
#AD2698
secondary
#69C677
accent
#E75B41
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140911
muted
#827B80

Preview Lab

Preview with #AD2698

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2698 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva