#AD2653#AD2653
#AD2653 is a mid, vivid pink. Relative luminance 0.109; OKLCH L 50.0% C 0.172 H 6.6°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2653 |
|---|---|
| RGB | rgb(173, 38, 83) |
| HSL | hsl(340, 64%, 41%) |
| HSV | hsv(340, 78%, 68%) |
| CMYK | cmyk(0%, 78%, 52%, 32.2%) |
| CIE-LAB | lab(39.41, 56.02, 7.58) |
| CIE-LCH | lch(39.41, 56.53, 7.71°) |
| OKLab | oklab(49.99% 0.171 0.0197) |
| OKLCH | oklch(49.99% 0.172 6.6) |
| XYZ | xyz(19.4898, 10.8977, 9.2591) |
| Luminance | 0.1090 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.58
Raspberry (survey)
#B00149
ΔE00 2.93
Light Burgundy
#A8415B
ΔE00 4.48
Violet Red
#A50055
ΔE00 5.22
Berry
#990F4B
ΔE00 5.60
Deep Pink
#CB0162
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2653 #26AD80
analogous
#AD2697 #AD2653 #AD3D26
triadic
#AD2653 #53AD26 #2653AD
tetradic
#AD2653 #97AD26 #26AD80 #3D26AD
square
#AD2653 #97AD26 #26AD80 #3D26AD
split-complementary
#AD2653 #26AD3D #2697AD
monochromatic
#491023 #7B1B3B #AD2653 #D43C6F #DF6E94
Accessibility & contrast
On white
6.61
#AD2653 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.18
#AD2653 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2653
6.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2653 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2653 | 1.00 | 6.61 | 3.18 | 6.61 |
| #FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494C54
Deuteranopia (green-blind)
#6C6650
Tritanopia (blue-blind)
#BD003A
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad2653; /* rgb */ color: rgb(173, 38, 83); /* oklch */ color: oklch(50.0% 0.172 6.6);
Tailwind
colors: {
custom: {
50: '#cc6e83',
500: '#ad2653',
950: '#000000',
},
}SCSS
$custom: #ad2653; $custom-light: #cc6e83; $custom-dark: #000000;
JSON
{
"hex": "#ad2653",
"rgb": {
"r": 173,
"g": 38,
"b": 83
},
"hsl": {
"h": 340,
"s": 63.981,
"l": 41.373
},
"oklch": {
"l": 0.49994,
"c": 0.17211,
"h": 6.6
},
"luminance": 0.10895
}Semantic roles & 50–950 ramp
primary
#AD2653
secondary
#69C6A7
accent
#E7B041
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C