#AD2499#AD2499

#AD2499 is a mid, highly saturated purple. Relative luminance 0.124; OKLCH L 52.7% C 0.208 H 335.1°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#AD2499
RGB	rgb(173, 36, 153)
HSL	hsl(309, 66%, 41%)
HSV	hsv(309, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 11.6%, 32.2%)
CIE-LAB	lab(41.92, 64.67, -32.12)
CIE-LCH	lch(41.92, 72.21, 333.59°)
OKLab	oklab(52.7% 0.189 -0.0879)
OKLCH	oklch(52.7% 0.208 335.1)
XYZ	xyz(23.6145, 12.4481, 31.2898)
Luminance	0.1245 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2499 #24AD38

analogous

#7C24AD #AD2499 #AD2454

triadic

#AD2499 #99AD24 #2499AD

tetradic

#AD2499 #AD7C24 #24AD38 #2454AD

square

#AD2499 #AD7C24 #24AD38 #2454AD

split-complementary

#AD2499 #54AD24 #24AD7C

monochromatic

#480F3F #7A196C #AD2499 #D639BF #E06BCF

Accessibility & contrast

On white

6.02

#AD2499 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD2499 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2499

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2499	#FFFFFF	#000000	##FFFFFF
##AD2499	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23569C

Deuteranopia (green-blind)

#576A96

Tritanopia (blue-blind)

#B6315E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2499;
/* rgb */ color: rgb(173, 36, 153);
/* oklch */ color: oklch(52.7% 0.208 335.1);

Tailwind

colors: {
  custom: {
    50: '#c970b7',
    500: '#ad2499',
    950: '#000000',
  },
}

SCSS

$custom: #ad2499;
$custom-light: #c970b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2499",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 153
  },
  "hsl": {
    "h": 308.759,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52704,
    "c": 0.20839,
    "h": 335.1
  },
  "luminance": 0.12446
}

Semantic roles & 50–950 ramp

primary

#AD2499

secondary

#66C674

accent

#E9583F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2499

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →