#AD2454#AD2454
#AD2454 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.9% C 0.174 H 5.8°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2454 |
|---|---|
| RGB | rgb(173, 36, 84) |
| HSL | hsl(339, 66%, 41%) |
| HSV | hsv(339, 79%, 68%) |
| CMYK | cmyk(0%, 79.2%, 51.4%, 32.2%) |
| CIE-LAB | lab(39.22, 56.70, 6.68) |
| CIE-LCH | lch(39.22, 57.09, 6.72°) |
| OKLab | oklab(49.87% 0.1733 0.0175) |
| OKLCH | oklch(49.87% 0.174 5.8) |
| XYZ | xyz(19.4665, 10.7888, 9.4432) |
| Luminance | 0.1079 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.58
Raspberry (survey)
#B00149
ΔE00 2.99
Violet Red
#A50055
ΔE00 4.73
Light Burgundy
#A8415B
ΔE00 4.77
Berry
#990F4B
ΔE00 5.30
Deep Pink
#CB0162
ΔE00 5.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2454 #24AD7D
analogous
#AD2498 #AD2454 #AD3824
triadic
#AD2454 #54AD24 #2454AD
tetradic
#AD2454 #98AD24 #24AD7D #3824AD
square
#AD2454 #98AD24 #24AD7D #3824AD
split-complementary
#AD2454 #24AD38 #2498AD
monochromatic
#480F23 #7A193B #AD2454 #D63970 #E06B94
Accessibility & contrast
On white
6.65
#AD2454 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.16
#AD2454 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2454
6.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2454 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2454 | 1.00 | 6.65 | 3.16 | 6.65 |
| #FFFFFF | 6.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#484B55
Deuteranopia (green-blind)
#6B6651
Tritanopia (blue-blind)
#BD0039
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad2454; /* rgb */ color: rgb(173, 36, 84); /* oklch */ color: oklch(49.9% 0.174 5.8);
Tailwind
colors: {
custom: {
50: '#cc6d83',
500: '#ad2454',
950: '#000000',
},
}SCSS
$custom: #ad2454; $custom-light: #cc6d83; $custom-dark: #000000;
JSON
{
"hex": "#ad2454",
"rgb": {
"r": 173,
"g": 36,
"b": 84
},
"hsl": {
"h": 338.978,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.49867,
"c": 0.17417,
"h": 5.8
},
"luminance": 0.10786
}Semantic roles & 50–950 ramp
primary
#AD2454
secondary
#66C6A5
accent
#E9AD3F
background
#FDF7F8
surface
#FAEDEF
border
#D3C8CA
text
#15080A
muted
#837B7C