#AD2464#AD2464

#AD2464 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.4% C 0.179 H 357.9°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2464
RGB	rgb(173, 36, 100)
HSL	hsl(332, 66%, 41%)
HSV	hsv(332, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 42.2%, 32.2%)
CIE-LAB	lab(39.70, 58.15, -2.78)
CIE-LCH	lch(39.70, 58.21, 357.26°)
OKLab	oklab(50.37% 0.1788 -0.0066)
OKLCH	oklch(50.37% 0.179 357.9)
XYZ	xyz(20.1662, 11.0687, 13.1287)
Luminance	0.1107 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2464 #24AD6D

analogous

#AD24A8 #AD2464 #AD2924

triadic

#AD2464 #64AD24 #2464AD

tetradic

#AD2464 #A8AD24 #24AD6D #2924AD

square

#AD2464 #A8AD24 #24AD6D #2924AD

split-complementary

#AD2464 #24AD29 #24A8AD

monochromatic

#480F29 #7A1947 #AD2464 #D63982 #E06BA2

Accessibility & contrast

On white

6.54

#AD2464 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2464 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2464

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2464	#FFFFFF	#000000	##FFFFFF
##AD2464	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#434D66

Deuteranopia (green-blind)

#686761

Tritanopia (blue-blind)

#BC0841

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2464;
/* rgb */ color: rgb(173, 36, 100);
/* oklch */ color: oklch(50.4% 0.179 357.9);

Tailwind

colors: {
  custom: {
    50: '#cb6e90',
    500: '#ad2464',
    950: '#000000',
  },
}

SCSS

$custom: #ad2464;
$custom-light: #cb6e90;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2464",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 100
  },
  "hsl": {
    "h": 331.971,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50369,
    "c": 0.17896,
    "h": 357.9
  },
  "luminance": 0.11066
}

Semantic roles & 50–950 ramp

primary

#AD2464

secondary

#66C69A

accent

#E9993F

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2464

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →