#AD2464#AD2464

#AD2464 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.4% C 0.179 H 357.9°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX#AD2464
RGBrgb(173, 36, 100)
HSLhsl(332, 66%, 41%)
HSVhsv(332, 79%, 68%)
CMYKcmyk(0%, 79.2%, 42.2%, 32.2%)
CIE-LABlab(39.70, 58.15, -2.78)
CIE-LCHlch(39.70, 58.21, 357.26°)
OKLaboklab(50.37% 0.1788 -0.0066)
OKLCHoklch(50.37% 0.179 357.9)
XYZxyz(20.1662, 11.0687, 13.1287)
Luminance0.1107 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2464 #24AD6D
analogous
#AD24A8 #AD2464 #AD2924
triadic
#AD2464 #64AD24 #2464AD
tetradic
#AD2464 #A8AD24 #24AD6D #2924AD
square
#AD2464 #A8AD24 #24AD6D #2924AD
split-complementary
#AD2464 #24AD29 #24A8AD
monochromatic
#480F29 #7A1947 #AD2464 #D63982 #E06BA2

Accessibility & contrast

On white

6.54
#AD2464 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.21
#AD2464 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2464
6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2464#FFFFFF#000000##FFFFFF
##AD24641.006.543.216.54
#FFFFFF6.541.0021.001.00
#0000003.2121.001.0021.00
##FFFFFF6.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#434D66
Deuteranopia (green-blind)
#686761
Tritanopia (blue-blind)
#BC0841
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #ad2464;
/* rgb */ color: rgb(173, 36, 100);
/* oklch */ color: oklch(50.4% 0.179 357.9);
Tailwind
colors: {
  custom: {
    50: '#cb6e90',
    500: '#ad2464',
    950: '#000000',
  },
}
SCSS
$custom: #ad2464;
$custom-light: #cb6e90;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2464",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 100
  },
  "hsl": {
    "h": 331.971,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50369,
    "c": 0.17896,
    "h": 357.9
  },
  "luminance": 0.11066
}

Semantic roles & 50–950 ramp

primary
#AD2464
secondary
#66C69A
accent
#E9993F
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14080C
muted
#837B7D

Preview Lab

Preview with #AD2464

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2464 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva