#AD2498#AD2498

#AD2498 is a mid, highly saturated purple. Relative luminance 0.124; OKLCH L 52.6% C 0.208 H 335.4°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#AD2498
RGB	rgb(173, 36, 152)
HSL	hsl(309, 66%, 41%)
HSV	hsv(309, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 12.1%, 32.2%)
CIE-LAB	lab(41.87, 64.53, -31.60)
CIE-LCH	lch(41.87, 71.85, 333.91°)
OKLab	oklab(52.65% 0.1889 -0.0864)
OKLCH	oklch(52.65% 0.208 335.4)
XYZ	xyz(23.5323, 12.4152, 30.8567)
Luminance	0.1241 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2498 #24AD39

analogous

#7D24AD #AD2498 #AD2453

triadic

#AD2498 #98AD24 #2498AD

tetradic

#AD2498 #AD7D24 #24AD39 #2453AD

square

#AD2498 #AD7D24 #24AD39 #2453AD

split-complementary

#AD2498 #53AD24 #24AD7D

monochromatic

#480F3F #7A196B #AD2498 #D639BE #E06BCE

Accessibility & contrast

On white

6.03

#AD2498 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD2498 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2498

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2498	#FFFFFF	#000000	##FFFFFF
##AD2498	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#24569B

Deuteranopia (green-blind)

#586A95

Tritanopia (blue-blind)

#B6305D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2498;
/* rgb */ color: rgb(173, 36, 152);
/* oklch */ color: oklch(52.6% 0.208 335.4);

Tailwind

colors: {
  custom: {
    50: '#c970b6',
    500: '#ad2498',
    950: '#000000',
  },
}

SCSS

$custom: #ad2498;
$custom-light: #c970b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2498",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 152
  },
  "hsl": {
    "h": 309.197,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.5265,
    "c": 0.20771,
    "h": 335.4
  },
  "luminance": 0.12413
}

Semantic roles & 50–950 ramp

primary

#AD2498

secondary

#66C675

accent

#E9593F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2498

Body copy rendered with the generated semantic roles for this colour.

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