#AD2447#AD2447
#AD2447 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.5% C 0.172 H 12.1°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2447 |
|---|---|
| RGB | rgb(173, 36, 71) |
| HSL | hsl(345, 66%, 41%) |
| HSV | hsv(345, 79%, 68%) |
| CMYK | cmyk(0%, 79.2%, 59%, 32.2%) |
| CIE-LAB | lab(38.90, 55.71, 14.52) |
| CIE-LCH | lch(38.90, 57.57, 14.61°) |
| OKLab | oklab(49.53% 0.1683 0.0361) |
| OKLCH | oklch(49.53% 0.172 12.1) |
| XYZ | xyz(19.0037, 10.6037, 7.0061) |
| Luminance | 0.1060 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 3.21
Rouge
#AB1239
ΔE00 3.40
Purplish Red
#B0054B
ΔE00 3.42
Rose Red
#BE013C
ΔE00 4.44
Cranberry
#9E003A
ΔE00 4.89
Ruby
#CA0147
ΔE00 5.22
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2447 #24AD8A
analogous
#AD248B #AD2447 #AD4624
triadic
#AD2447 #47AD24 #2447AD
tetradic
#AD2447 #8BAD24 #24AD8A #4624AD
square
#AD2447 #8BAD24 #24AD8A #4624AD
split-complementary
#AD2447 #24AD46 #248BAD
monochromatic
#480F1D #7A1932 #AD2447 #D63961 #E06B89
Accessibility & contrast
On white
6.73
#AD2447 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.12
#AD2447 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2447
6.73:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2447 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2447 | 1.00 | 6.73 | 3.12 | 6.73 |
| #FFFFFF | 6.73 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.73 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4A47
Deuteranopia (green-blind)
#6D6643
Tritanopia (blue-blind)
#BE0033
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad2447; /* rgb */ color: rgb(173, 36, 71); /* oklch */ color: oklch(49.5% 0.172 12.1);
Tailwind
colors: {
custom: {
50: '#cc6d79',
500: '#ad2447',
950: '#000000',
},
}SCSS
$custom: #ad2447; $custom-light: #cc6d79; $custom-dark: #000000;
JSON
{
"hex": "#ad2447",
"rgb": {
"r": 173,
"g": 36,
"b": 71
},
"hsl": {
"h": 344.672,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.49529,
"c": 0.17209,
"h": 12.1
},
"luminance": 0.10601
}Semantic roles & 50–950 ramp
primary
#AD2447
secondary
#66C6AE
accent
#E9BD3F
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B