#AD4624#AD4624

#AD4624 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.143 H 38.1°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD4624
RGB	rgb(173, 70, 36)
HSL	hsl(15, 66%, 41%)
HSV	hsv(15, 79%, 68%)
CMYK	cmyk(0%, 59.5%, 79.2%, 32.2%)
CIE-LAB	lab(43.35, 40.30, 40.52)
CIE-LCH	lch(43.35, 57.14, 45.16°)
OKLab	oklab(52.69% 0.1127 0.0884)
OKLCH	oklch(52.69% 0.143 38.1)
XYZ	xyz(19.7443, 13.3946, 3.2145)
Luminance	0.1339 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4624 #248BAD

analogous

#AD2446 #AD4624 #AD8A24

triadic

#AD4624 #24AD46 #4624AD

tetradic

#AD4624 #46AD24 #248BAD #8A24AD

square

#AD4624 #46AD24 #248BAD #8A24AD

split-complementary

#AD4624 #24AD8A #2446AD

monochromatic

#481D0F #7A3219 #AD4624 #D66039 #E0886B

Accessibility & contrast

On white

5.71

#AD4624 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4624 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4624

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4624	#FFFFFF	#000000	##FFFFFF
##AD4624	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#63581F

Deuteranopia (green-blind)

#7C6F20

Tritanopia (blue-blind)

#BE2E3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4624;
/* rgb */ color: rgb(173, 70, 36);
/* oklch */ color: oklch(52.7% 0.143 38.1);

Tailwind

colors: {
  custom: {
    50: '#cd7d61',
    500: '#ad4624',
    950: '#000000',
  },
}

SCSS

$custom: #ad4624;
$custom-light: #cd7d61;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4624",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 36
  },
  "hsl": {
    "h": 14.891,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52688,
    "c": 0.14321,
    "h": 38.1
  },
  "luminance": 0.13392
}

Semantic roles & 50–950 ramp

primary

#AD4624

secondary

#66AFC6

accent

#BFE93F

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150A05

muted

#837C79

Preview Lab

Preview with #AD4624

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →