#AD2430#AD2430

#AD2430 is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.1% C 0.172 H 22.2°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD2430
RGB	rgb(173, 36, 48)
HSL	hsl(355, 66%, 41%)
HSV	hsv(355, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 72.3%, 32.2%)
CIE-LAB	lab(38.48, 54.39, 28.43)
CIE-LCH	lch(38.48, 61.37, 27.59°)
OKLab	oklab(49.08% 0.1593 0.0651)
OKLCH	oklch(49.08% 0.172 22.2)
XYZ	xyz(18.4001, 10.3623, 3.8270)
Luminance	0.1036 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2430 #24ADA1

analogous

#AD2474 #AD2430 #AD5D24

triadic

#AD2430 #30AD24 #2430AD

tetradic

#AD2430 #74AD24 #24ADA1 #5D24AD

square

#AD2430 #74AD24 #24ADA1 #5D24AD

split-complementary

#AD2430 #24AD5D #2474AD

monochromatic

#480F14 #7A1922 #AD2430 #D63946 #E06B75

Accessibility & contrast

On white

6.84

#AD2430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD2430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2430

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2430	#FFFFFF	#000000	##FFFFFF
##AD2430	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E482F

Deuteranopia (green-blind)

#70652B

Tritanopia (blue-blind)

#BF002A

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2430;
/* rgb */ color: rgb(173, 36, 48);
/* oklch */ color: oklch(49.1% 0.172 22.2);

Tailwind

colors: {
  custom: {
    50: '#ce6c68',
    500: '#ad2430',
    950: '#000000',
  },
}

SCSS

$custom: #ad2430;
$custom-light: #ce6c68;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2430",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 48
  },
  "hsl": {
    "h": 354.745,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49083,
    "c": 0.17204,
    "h": 22.2
  },
  "luminance": 0.10359
}

Semantic roles & 50–950 ramp

primary

#AD2430

secondary

#66C6BE

accent

#E9DA3F

background

#FDF6F6

surface

#FBECEB

border

#D4C7C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →