#AD2430#AD2430
#AD2430 is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.1% C 0.172 H 22.2°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2430 |
|---|---|
| RGB | rgb(173, 36, 48) |
| HSL | hsl(355, 66%, 41%) |
| HSV | hsv(355, 79%, 68%) |
| CMYK | cmyk(0%, 79.2%, 72.3%, 32.2%) |
| CIE-LAB | lab(38.48, 54.39, 28.43) |
| CIE-LCH | lch(38.48, 61.37, 27.59°) |
| OKLab | oklab(49.08% 0.1593 0.0651) |
| OKLCH | oklch(49.08% 0.172 22.2) |
| XYZ | xyz(18.4001, 10.3623, 3.8270) |
| Luminance | 0.1036 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brown
#A52A2A
ΔE00 2.67
Lipstick Red
#C0022F
ΔE00 3.41
Firebrick
#B22222
ΔE00 4.35
Cardinal
#C41E3A
ΔE00 4.68
Rouge
#AB1239
ΔE00 5.10
Rose Red
#BE013C
ΔE00 5.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2430 #24ADA1
analogous
#AD2474 #AD2430 #AD5D24
triadic
#AD2430 #30AD24 #2430AD
tetradic
#AD2430 #74AD24 #24ADA1 #5D24AD
square
#AD2430 #74AD24 #24ADA1 #5D24AD
split-complementary
#AD2430 #24AD5D #2474AD
monochromatic
#480F14 #7A1922 #AD2430 #D63946 #E06B75
Accessibility & contrast
On white
6.84
#AD2430 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.07
#AD2430 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2430
6.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2430 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2430 | 1.00 | 6.84 | 3.07 | 6.84 |
| #FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E482F
Deuteranopia (green-blind)
#70652B
Tritanopia (blue-blind)
#BF002A
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad2430; /* rgb */ color: rgb(173, 36, 48); /* oklch */ color: oklch(49.1% 0.172 22.2);
Tailwind
colors: {
custom: {
50: '#ce6c68',
500: '#ad2430',
950: '#000000',
},
}SCSS
$custom: #ad2430; $custom-light: #ce6c68; $custom-dark: #000000;
JSON
{
"hex": "#ad2430",
"rgb": {
"r": 173,
"g": 36,
"b": 48
},
"hsl": {
"h": 354.745,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.49083,
"c": 0.17204,
"h": 22.2
},
"luminance": 0.10359
}Semantic roles & 50–950 ramp
primary
#AD2430
secondary
#66C6BE
accent
#E9DA3F
background
#FDF6F6
surface
#FBECEB
border
#D4C7C6
text
#150806
muted
#837B7A