#AD2474#AD2474

#AD2474 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 51.0% C 0.186 H 350.3°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD2474
RGB	rgb(173, 36, 116)
HSL	hsl(325, 66%, 41%)
HSV	hsv(325, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 32.9%, 32.2%)
CIE-LAB	lab(40.26, 59.85, -11.97)
CIE-LCH	lch(40.26, 61.04, 348.69°)
OKLab	oklab(50.97% 0.1834 -0.0312)
OKLCH	oklch(50.97% 0.186 350.3)
XYZ	xyz(21.0181, 11.4095, 17.6150)
Luminance	0.1141 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2474 #24AD5D

analogous

#A124AD #AD2474 #AD242F

triadic

#AD2474 #74AD24 #2474AD

tetradic

#AD2474 #ADA124 #24AD5D #242FAD

square

#AD2474 #ADA124 #24AD5D #242FAD

split-complementary

#AD2474 #2FAD24 #24ADA1

monochromatic

#480F30 #7A1952 #AD2474 #D63994 #E06BB0

Accessibility & contrast

On white

6.40

#AD2474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD2474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2474

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2474	#FFFFFF	#000000	##FFFFFF
##AD2474	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D4F76

Deuteranopia (green-blind)

#656871

Tritanopia (blue-blind)

#BA1949

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2474;
/* rgb */ color: rgb(173, 36, 116);
/* oklch */ color: oklch(51.0% 0.186 350.3);

Tailwind

colors: {
  custom: {
    50: '#ca6e9c',
    500: '#ad2474',
    950: '#000000',
  },
}

SCSS

$custom: #ad2474;
$custom-light: #ca6e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2474",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 116
  },
  "hsl": {
    "h": 324.964,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50967,
    "c": 0.18599,
    "h": 350.3
  },
  "luminance": 0.11407
}

Semantic roles & 50–950 ramp

primary

#AD2474

secondary

#66C68E

accent

#E9863F

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →