#AD2398#AD2398

#AD2398 is a mid, highly saturated purple. Relative luminance 0.124; OKLCH L 52.6% C 0.209 H 335.4°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#AD2398
RGB	rgb(173, 35, 152)
HSL	hsl(309, 66%, 41%)
HSV	hsv(309, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 12.1%, 32.2%)
CIE-LAB	lab(41.78, 64.80, -31.74)
CIE-LCH	lch(41.78, 72.15, 333.90°)
OKLab	oklab(52.58% 0.1897 -0.0868)
OKLCH	oklch(52.58% 0.209 335.4)
XYZ	xyz(23.5025, 12.3555, 30.8467)
Luminance	0.1235 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2398 #23AD38

analogous

#7D23AD #AD2398 #AD2353

triadic

#AD2398 #98AD23 #2398AD

tetradic

#AD2398 #AD7D23 #23AD38 #2353AD

square

#AD2398 #AD7D23 #23AD38 #2353AD

split-complementary

#AD2398 #53AD23 #23AD7D

monochromatic

#470E3F #7A196B #AD2398 #D637BE #E16ACF

Accessibility & contrast

On white

6.05

#AD2398 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#AD2398 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2398

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2398	#FFFFFF	#000000	##FFFFFF
##AD2398	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23569B

Deuteranopia (green-blind)

#576A95

Tritanopia (blue-blind)

#B6305D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2398;
/* rgb */ color: rgb(173, 35, 152);
/* oklch */ color: oklch(52.6% 0.209 335.4);

Tailwind

colors: {
  custom: {
    50: '#c96fb6',
    500: '#ad2398',
    950: '#000000',
  },
}

SCSS

$custom: #ad2398;
$custom-light: #c96fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2398",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 152
  },
  "hsl": {
    "h": 309.13,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.52584,
    "c": 0.2086,
    "h": 335.4
  },
  "luminance": 0.12353
}

Semantic roles & 50–950 ramp

primary

#AD2398

secondary

#65C774

accent

#E9593F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2398

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →