#AD2353#AD2353

#AD2353 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.8% C 0.175 H 6.1°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD2353
RGB	rgb(173, 35, 83)
HSL	hsl(339, 66%, 41%)
HSV	hsv(339, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 52%, 32.2%)
CIE-LAB	lab(39.09, 56.91, 7.14)
CIE-LCH	lch(39.09, 57.35, 7.15°)
OKLab	oklab(49.76% 0.1739 0.0186)
OKLCH	oklch(49.76% 0.175 6.1)
XYZ	xyz(19.3977, 10.7136, 9.2284)
Luminance	0.1071 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2353 #23AD7D

analogous

#AD2398 #AD2353 #AD3823

triadic

#AD2353 #53AD23 #2353AD

tetradic

#AD2353 #98AD23 #23AD7D #3823AD

square

#AD2353 #98AD23 #23AD7D #3823AD

split-complementary

#AD2353 #23AD38 #2398AD

monochromatic

#470E22 #7A193B #AD2353 #D6376E #E16A93

Accessibility & contrast

On white

6.68

#AD2353 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2353 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2353

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2353	#FFFFFF	#000000	##FFFFFF
##AD2353	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474B54

Deuteranopia (green-blind)

#6B6650

Tritanopia (blue-blind)

#BD0038

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2353;
/* rgb */ color: rgb(173, 35, 83);
/* oklch */ color: oklch(49.8% 0.175 6.1);

Tailwind

colors: {
  custom: {
    50: '#cc6d83',
    500: '#ad2353',
    950: '#000000',
  },
}

SCSS

$custom: #ad2353;
$custom-light: #cc6d83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2353",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 83
  },
  "hsl": {
    "h": 339.13,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49763,
    "c": 0.17484,
    "h": 6.1
  },
  "luminance": 0.10711
}

Semantic roles & 50–950 ramp

primary

#AD2353

secondary

#65C7A5

accent

#E9AE3F

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#15080A

muted

#837B7C

Preview Lab

Preview with #AD2353

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →