#AD2397#AD2397

#AD2397 is a mid, highly saturated purple. Relative luminance 0.123; OKLCH L 52.5% C 0.208 H 335.8°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#AD2397
RGB	rgb(173, 35, 151)
HSL	hsl(310, 66%, 41%)
HSV	hsv(310, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 12.7%, 32.2%)
CIE-LAB	lab(41.72, 64.65, -31.22)
CIE-LCH	lch(41.72, 71.80, 334.23°)
OKLab	oklab(52.53% 0.1896 -0.0853)
OKLCH	oklch(52.53% 0.208 335.8)
XYZ	xyz(23.4209, 12.3229, 30.4172)
Luminance	0.1232 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2397 #23AD39

analogous

#7E23AD #AD2397 #AD2352

triadic

#AD2397 #97AD23 #2397AD

tetradic

#AD2397 #AD7E23 #23AD39 #2352AD

square

#AD2397 #AD7E23 #23AD39 #2352AD

split-complementary

#AD2397 #52AD23 #23AD7E

monochromatic

#470E3E #7A196B #AD2397 #D637BD #E16ACE

Accessibility & contrast

On white

6.06

#AD2397 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD2397 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2397

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2397	#FFFFFF	#000000	##FFFFFF
##AD2397	1.00	6.06	3.46	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#24559A

Deuteranopia (green-blind)

#586A94

Tritanopia (blue-blind)

#B62F5C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2397;
/* rgb */ color: rgb(173, 35, 151);
/* oklch */ color: oklch(52.5% 0.208 335.8);

Tailwind

colors: {
  custom: {
    50: '#c96fb6',
    500: '#ad2397',
    950: '#000000',
  },
}

SCSS

$custom: #ad2397;
$custom-light: #c96fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2397",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 151
  },
  "hsl": {
    "h": 309.565,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.52531,
    "c": 0.20792,
    "h": 335.8
  },
  "luminance": 0.12321
}

Semantic roles & 50–950 ramp

primary

#AD2397

secondary

#65C775

accent

#E95A3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2397

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →