#AD234D#AD234D
#AD234D is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.6% C 0.174 H 9.0°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).
Color values
| HEX | #AD234D |
|---|---|
| RGB | rgb(173, 35, 77) |
| HSL | hsl(342, 66%, 41%) |
| HSV | hsv(342, 80%, 68%) |
| CMYK | cmyk(0%, 79.8%, 55.5%, 32.2%) |
| CIE-LAB | lab(38.94, 56.44, 10.75) |
| CIE-LCH | lch(38.94, 57.45, 10.78°) |
| OKLab | oklab(49.6% 0.1716 0.0273) |
| OKLCH | oklch(49.6% 0.174 9) |
| XYZ | xyz(19.1760, 10.6249, 8.0608) |
| Luminance | 0.1062 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.14
Raspberry (survey)
#B00149
ΔE00 2.23
Light Burgundy
#A8415B
ΔE00 5.00
Rouge
#AB1239
ΔE00 5.11
Cranberry
#9E003A
ΔE00 5.22
Berry
#990F4B
ΔE00 6.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD234D #23AD83
analogous
#AD2392 #AD234D #AD3E23
triadic
#AD234D #4DAD23 #234DAD
tetradic
#AD234D #92AD23 #23AD83 #3E23AD
square
#AD234D #92AD23 #23AD83 #3E23AD
split-complementary
#AD234D #23AD3E #2392AD
monochromatic
#470E20 #7A1936 #AD234D #D63767 #E16A8E
Accessibility & contrast
On white
6.72
#AD234D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.12
#AD234D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD234D
6.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD234D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD234D | 1.00 | 6.72 | 3.12 | 6.72 |
| #FFFFFF | 6.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494A4E
Deuteranopia (green-blind)
#6C664A
Tritanopia (blue-blind)
#BD0035
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad234d; /* rgb */ color: rgb(173, 35, 77); /* oklch */ color: oklch(49.6% 0.174 9.0);
Tailwind
colors: {
custom: {
50: '#cc6d7e',
500: '#ad234d',
950: '#000000',
},
}SCSS
$custom: #ad234d; $custom-light: #cc6d7e; $custom-dark: #000000;
JSON
{
"hex": "#ad234d",
"rgb": {
"r": 173,
"g": 35,
"b": 77
},
"hsl": {
"h": 341.739,
"s": 66.346,
"l": 40.784
},
"oklch": {
"l": 0.49602,
"c": 0.17371,
"h": 9
},
"luminance": 0.10622
}Semantic roles & 50–950 ramp
primary
#AD234D
secondary
#65C7A9
accent
#E9B53F
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B