#771F37#771F37
#771F37 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 38.8% C 0.122 H 8.8°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #771F37 |
|---|---|
| RGB | rgb(119, 31, 55) |
| HSL | hsl(344, 59%, 29%) |
| HSV | hsv(344, 74%, 47%) |
| CMYK | cmyk(0%, 73.9%, 53.8%, 53.3%) |
| CIE-LAB | lab(27.24, 39.72, 7.24) |
| CIE-LCH | lch(27.24, 40.38, 10.33°) |
| OKLab | oklab(38.84% 0.1208 0.0186) |
| OKLCH | oklch(38.84% 0.122 8.8) |
| XYZ | xyz(8.7881, 5.1789, 4.1506) |
| Luminance | 0.0518 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.81
Wine
#722F37
ΔE00 4.62
Red Wine
#8C0034
ΔE00 4.85
Wine (survey)
#80013F
ΔE00 5.14
Merlot
#730039
ΔE00 5.49
Maroon (survey)
#650021
ΔE00 5.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771F37 #1F775F
analogous
#771F63 #771F37 #77331F
triadic
#771F37 #37771F #1F3777
tetradic
#771F37 #63771F #1F775F #331F77
square
#771F37 #63771F #1F775F #331F77
split-complementary
#771F37 #1F7733 #1F6377
monochromatic
#18060B #461221 #771F37 #A82C4D #CE4369
Accessibility & contrast
On white
10.32
#771F37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#771F37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771F37
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771F37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771F37 | 1.00 | 10.32 | 2.04 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343537
Deuteranopia (green-blind)
#4B4735
Tritanopia (blue-blind)
#820D29
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771f37; /* rgb */ color: rgb(119, 31, 55); /* oklch */ color: oklch(38.8% 0.122 8.8);
Tailwind
colors: {
custom: {
50: '#a3626d',
500: '#771f37',
950: '#000000',
},
}SCSS
$custom: #771f37; $custom-light: #a3626d; $custom-dark: #000000;
JSON
{
"hex": "#771f37",
"rgb": {
"r": 119,
"g": 31,
"b": 55
},
"hsl": {
"h": 343.636,
"s": 58.667,
"l": 29.412
},
"oklch": {
"l": 0.38843,
"c": 0.12218,
"h": 8.8
},
"luminance": 0.05178
}Semantic roles & 50–950 ramp
primary
#771F37
secondary
#47AB8F
accent
#E2B746
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#100507
muted
#7F7A7A