#AD2349#AD2349

#AD2349 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.5% C 0.173 H 11.0°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD2349
RGB	rgb(173, 35, 73)
HSL	hsl(343, 66%, 41%)
HSV	hsv(343, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 57.8%, 32.2%)
CIE-LAB	lab(38.85, 56.15, 13.17)
CIE-LCH	lch(38.85, 57.67, 13.20°)
OKLab	oklab(49.5% 0.17 0.0329)
OKLCH	oklch(49.5% 0.173 11)
XYZ	xyz(19.0391, 10.5701, 7.3398)
Luminance	0.1057 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2349 #23AD87

analogous

#AD238E #AD2349 #AD4223

triadic

#AD2349 #49AD23 #2349AD

tetradic

#AD2349 #8EAD23 #23AD87 #4223AD

square

#AD2349 #8EAD23 #23AD87 #4223AD

split-complementary

#AD2349 #23AD42 #238EAD

monochromatic

#470E1E #7A1934 #AD2349 #D63763 #E16A8A

Accessibility & contrast

On white

6.75

#AD2349 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AD2349 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2349

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2349	#FFFFFF	#000000	##FFFFFF
##AD2349	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4A4A

Deuteranopia (green-blind)

#6D6645

Tritanopia (blue-blind)

#BD0034

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2349;
/* rgb */ color: rgb(173, 35, 73);
/* oklch */ color: oklch(49.5% 0.173 11.0);

Tailwind

colors: {
  custom: {
    50: '#cc6c7b',
    500: '#ad2349',
    950: '#000000',
  },
}

SCSS

$custom: #ad2349;
$custom-light: #cc6c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2349",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 73
  },
  "hsl": {
    "h": 343.478,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49501,
    "c": 0.17316,
    "h": 11
  },
  "luminance": 0.10567
}

Semantic roles & 50–950 ramp

primary

#AD2349

secondary

#65C7AC

accent

#E9BA3F

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD2349

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →