#771F34#771F34

#771F34 is a dark, vivid red. Relative luminance 0.051; OKLCH L 38.8% C 0.122 H 11.0°. Best body text is #FFFFFF at 10.34:1 contrast (WCAG AA passes).

Color values

HEX	#771F34
RGB	rgb(119, 31, 52)
HSL	hsl(346, 59%, 29%)
HSV	hsv(346, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 56.3%, 53.3%)
CIE-LAB	lab(27.16, 39.46, 9.15)
CIE-LCH	lch(27.16, 40.50, 13.06°)
OKLab	oklab(38.76% 0.1195 0.0232)
OKLCH	oklch(38.76% 0.122 11)
XYZ	xyz(8.7184, 5.1510, 3.7833)
Luminance	0.0515 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F34 #1F7762

analogous

#771F60 #771F34 #77361F

triadic

#771F34 #34771F #1F3477

tetradic

#771F34 #60771F #1F7762 #361F77

square

#771F34 #60771F #1F7762 #361F77

split-complementary

#771F34 #1F7736 #1F6077

monochromatic

#18060B #46121F #771F34 #A82C49 #CE4364

Accessibility & contrast

On white

10.34

#771F34 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#771F34 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F34

10.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F34	#FFFFFF	#000000	##FFFFFF
##771F34	1.00	10.34	2.03	10.34
#FFFFFF	10.34	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353534

Deuteranopia (green-blind)

#4C4732

Tritanopia (blue-blind)

#820B28

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #771f34;
/* rgb */ color: rgb(119, 31, 52);
/* oklch */ color: oklch(38.8% 0.122 11.0);

Tailwind

colors: {
  custom: {
    50: '#a3626b',
    500: '#771f34',
    950: '#000000',
  },
}

SCSS

$custom: #771f34;
$custom-light: #a3626b;
$custom-dark: #000000;

JSON

{
  "hex": "#771f34",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 52
  },
  "hsl": {
    "h": 345.682,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.3876,
    "c": 0.12173,
    "h": 11
  },
  "luminance": 0.0515
}

Semantic roles & 50–950 ramp

primary

#771F34

secondary

#47AB93

accent

#E2BD46

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#100506

muted

#7F7A7A

Preview Lab

Preview with #771F34

Body copy rendered with the generated semantic roles for this colour.

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