#AD2149#AD2149

#AD2149 is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.4% C 0.175 H 10.6°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD2149
RGB	rgb(173, 33, 73)
HSL	hsl(343, 68%, 40%)
HSV	hsv(343, 81%, 68%)
CMYK	cmyk(0%, 80.9%, 57.8%, 32.2%)
CIE-LAB	lab(38.65, 56.71, 12.90)
CIE-LCH	lch(38.65, 58.16, 12.81°)
OKLab	oklab(49.36% 0.1718 0.0323)
OKLCH	oklch(49.36% 0.175 10.6)
XYZ	xyz(18.9819, 10.4558, 7.3207)
Luminance	0.1045 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2149 #21AD85

analogous

#AD218F #AD2149 #AD3F21

triadic

#AD2149 #49AD21 #2149AD

tetradic

#AD2149 #8FAD21 #21AD85 #3F21AD

square

#AD2149 #8FAD21 #21AD85 #3F21AD

split-complementary

#AD2149 #21AD3F #218FAD

monochromatic

#460D1E #7A1733 #AD2149 #D83362 #E2668A

Accessibility & contrast

On white

6.79

#AD2149 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#AD2149 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2149

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2149	#FFFFFF	#000000	##FFFFFF
##AD2149	1.00	6.79	3.09	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#49494A

Deuteranopia (green-blind)

#6C6545

Tritanopia (blue-blind)

#BD0033

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2149;
/* rgb */ color: rgb(173, 33, 73);
/* oklch */ color: oklch(49.4% 0.175 10.6);

Tailwind

colors: {
  custom: {
    50: '#cc6c7b',
    500: '#ad2149',
    950: '#000000',
  },
}

SCSS

$custom: #ad2149;
$custom-light: #cc6c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2149",
  "rgb": {
    "r": 173,
    "g": 33,
    "b": 73
  },
  "hsl": {
    "h": 342.857,
    "s": 67.961,
    "l": 40.392
  },
  "oklch": {
    "l": 0.49355,
    "c": 0.17483,
    "h": 10.6
  },
  "luminance": 0.10453
}

Semantic roles & 50–950 ramp

primary

#AD2149

secondary

#62C7AB

accent

#EBB93D

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD2149

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →