#771E34#771E34
#771E34 is a dark, vivid red. Relative luminance 0.051; OKLCH L 38.7% C 0.123 H 10.6°. Best body text is #FFFFFF at 10.40:1 contrast (WCAG AA passes).
Color values
| HEX | #771E34 |
|---|---|
| RGB | rgb(119, 30, 52) |
| HSL | hsl(345, 60%, 29%) |
| HSV | hsv(345, 75%, 47%) |
| CMYK | cmyk(0%, 74.8%, 56.3%, 53.3%) |
| CIE-LAB | lab(27.02, 39.86, 8.95) |
| CIE-LCH | lch(27.02, 40.85, 12.66°) |
| OKLab | oklab(38.65% 0.1208 0.0227) |
| OKLCH | oklch(38.65% 0.123 10.6) |
| XYZ | xyz(8.6927, 5.0996, 3.7747) |
| Luminance | 0.0510 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.31
Wine
#722F37
ΔE00 4.30
Red Wine
#8C0034
ΔE00 4.57
Wine Red
#7B0323
ΔE00 5.16
Maroon (survey)
#650021
ΔE00 5.53
Wine (survey)
#80013F
ΔE00 5.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771E34 #1E7761
analogous
#771E61 #771E34 #77351E
triadic
#771E34 #34771E #1E3477
tetradic
#771E34 #61771E #1E7761 #351E77
square
#771E34 #61771E #1E7761 #351E77
split-complementary
#771E34 #1E7735 #1E6177
monochromatic
#18060B #46121F #771E34 #A82A49 #CF4064
Accessibility & contrast
On white
10.40
#771E34 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#771E34 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771E34
10.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771E34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771E34 | 1.00 | 10.40 | 2.02 | 10.40 |
| #FFFFFF | 10.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343434
Deuteranopia (green-blind)
#4B4632
Tritanopia (blue-blind)
#820927
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771e34; /* rgb */ color: rgb(119, 30, 52); /* oklch */ color: oklch(38.7% 0.123 10.6);
Tailwind
colors: {
custom: {
50: '#a3616b',
500: '#771e34',
950: '#000000',
},
}SCSS
$custom: #771e34; $custom-light: #a3616b; $custom-dark: #000000;
JSON
{
"hex": "#771e34",
"rgb": {
"r": 119,
"g": 30,
"b": 52
},
"hsl": {
"h": 345.169,
"s": 59.732,
"l": 29.216
},
"oklch": {
"l": 0.38653,
"c": 0.1229,
"h": 10.6
},
"luminance": 0.05098
}Semantic roles & 50–950 ramp
primary
#771E34
secondary
#46AB92
accent
#E3BC45
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#100506
muted
#7F7A7A