#AD2049#AD2049

#AD2049 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.3% C 0.176 H 10.5°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD2049
RGB	rgb(173, 32, 73)
HSL	hsl(343, 69%, 40%)
HSV	hsv(343, 82%, 68%)
CMYK	cmyk(0%, 81.5%, 57.8%, 32.2%)
CIE-LAB	lab(38.55, 56.98, 12.76)
CIE-LCH	lch(38.55, 58.39, 12.63°)
OKLab	oklab(49.29% 0.1727 0.032)
OKLCH	oklch(49.29% 0.176 10.5)
XYZ	xyz(18.9546, 10.4011, 7.3116)
Luminance	0.1040 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2049 #20AD84

analogous

#AD208F #AD2049 #AD3D20

triadic

#AD2049 #49AD20 #2049AD

tetradic

#AD2049 #8FAD20 #20AD84 #3D20AD

square

#AD2049 #8FAD20 #20AD84 #3D20AD

split-complementary

#AD2049 #20AD3D #208FAD

monochromatic

#460D1D #791633 #AD2049 #D93162 #E26589

Accessibility & contrast

On white

6.82

#AD2049 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD2049 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2049

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2049	#FFFFFF	#000000	##FFFFFF
##AD2049	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48494A

Deuteranopia (green-blind)

#6C6545

Tritanopia (blue-blind)

#BD0032

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2049;
/* rgb */ color: rgb(173, 32, 73);
/* oklch */ color: oklch(49.3% 0.176 10.5);

Tailwind

colors: {
  custom: {
    50: '#cc6b7b',
    500: '#ad2049',
    950: '#000000',
  },
}

SCSS

$custom: #ad2049;
$custom-light: #cc6b7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2049",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 73
  },
  "hsl": {
    "h": 342.553,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.49285,
    "c": 0.17563,
    "h": 10.5
  },
  "luminance": 0.10398
}

Semantic roles & 50–950 ramp

primary

#AD2049

secondary

#61C8AA

accent

#ECB93C

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD2049

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →