#AD2044#AD2044

#AD2044 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.2% C 0.175 H 12.8°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD2044
RGB	rgb(173, 32, 68)
HSL	hsl(345, 69%, 40%)
HSV	hsv(345, 82%, 68%)
CMYK	cmyk(0%, 81.5%, 60.7%, 32.2%)
CIE-LAB	lab(38.44, 56.64, 15.81)
CIE-LCH	lch(38.44, 58.80, 15.59°)
OKLab	oklab(49.17% 0.1707 0.0389)
OKLCH	oklch(49.17% 0.175 12.8)
XYZ	xyz(18.7954, 10.3374, 6.4734)
Luminance	0.1033 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2044 #20AD89

analogous

#AD208A #AD2044 #AD4320

triadic

#AD2044 #44AD20 #2044AD

tetradic

#AD2044 #8AAD20 #20AD89 #4320AD

square

#AD2044 #8AAD20 #20AD89 #4320AD

split-complementary

#AD2044 #20AD43 #208AAD

monochromatic

#460D1B #791630 #AD2044 #D9315C #E26585

Accessibility & contrast

On white

6.85

#AD2044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD2044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2044

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2044	#FFFFFF	#000000	##FFFFFF
##AD2044	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494844

Deuteranopia (green-blind)

#6D6540

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad2044;
/* rgb */ color: rgb(173, 32, 68);
/* oklch */ color: oklch(49.2% 0.175 12.8);

Tailwind

colors: {
  custom: {
    50: '#cd6b77',
    500: '#ad2044',
    950: '#000000',
  },
}

SCSS

$custom: #ad2044;
$custom-light: #cd6b77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2044",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 68
  },
  "hsl": {
    "h": 344.681,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.49166,
    "c": 0.1751,
    "h": 12.8
  },
  "luminance": 0.10335
}

Semantic roles & 50–950 ramp

primary

#AD2044

secondary

#61C8AE

accent

#ECBF3C

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150808

muted

#837A7B

Preview Lab

Preview with #AD2044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →