#AD2044#AD2044

#AD2044 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.2% C 0.175 H 12.8°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX#AD2044
RGBrgb(173, 32, 68)
HSLhsl(345, 69%, 40%)
HSVhsv(345, 82%, 68%)
CMYKcmyk(0%, 81.5%, 60.7%, 32.2%)
CIE-LABlab(38.44, 56.64, 15.81)
CIE-LCHlch(38.44, 58.80, 15.59°)
OKLaboklab(49.17% 0.1707 0.0389)
OKLCHoklch(49.17% 0.175 12.8)
XYZxyz(18.7954, 10.3374, 6.4734)
Luminance0.1033 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2044 #20AD89
analogous
#AD208A #AD2044 #AD4320
triadic
#AD2044 #44AD20 #2044AD
tetradic
#AD2044 #8AAD20 #20AD89 #4320AD
square
#AD2044 #8AAD20 #20AD89 #4320AD
split-complementary
#AD2044 #20AD43 #208AAD
monochromatic
#460D1B #791630 #AD2044 #D9315C #E26585

Accessibility & contrast

On white

6.85
#AD2044 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.07
#AD2044 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2044
6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2044#FFFFFF#000000##FFFFFF
##AD20441.006.853.076.85
#FFFFFF6.851.0021.001.00
#0000003.0721.001.0021.00
##FFFFFF6.851.0021.001.00

Color blindness preview

Protanopia (red-blind)
#494844
Deuteranopia (green-blind)
#6D6540
Tritanopia (blue-blind)
#BE0030
Achromatopsia (no color)
#5A5A5A

Design tokens & code

CSS
--color: #ad2044;
/* rgb */ color: rgb(173, 32, 68);
/* oklch */ color: oklch(49.2% 0.175 12.8);
Tailwind
colors: {
  custom: {
    50: '#cd6b77',
    500: '#ad2044',
    950: '#000000',
  },
}
SCSS
$custom: #ad2044;
$custom-light: #cd6b77;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2044",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 68
  },
  "hsl": {
    "h": 344.681,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.49166,
    "c": 0.1751,
    "h": 12.8
  },
  "luminance": 0.10335
}

Semantic roles & 50–950 ramp

primary
#AD2044
secondary
#61C8AE
accent
#ECBF3C
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150808
muted
#837A7B

Preview Lab

Preview with #AD2044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2044 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva