#AD1F51#AD1F51
#AD1F51 is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.4% C 0.178 H 6.5°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1F51 |
|---|---|
| RGB | rgb(173, 31, 81) |
| HSL | hsl(339, 70%, 40%) |
| HSV | hsv(339, 82%, 68%) |
| CMYK | cmyk(0%, 82.1%, 53.2%, 32.2%) |
| CIE-LAB | lab(38.66, 57.84, 7.80) |
| CIE-LCH | lch(38.66, 58.36, 7.68°) |
| OKLab | oklab(49.43% 0.1766 0.0202) |
| OKLCH | oklch(49.43% 0.178 6.5) |
| XYZ | xyz(19.2106, 10.4611, 8.7906) |
| Luminance | 0.1046 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 1.84
Raspberry (survey)
#B00149
ΔE00 2.24
Violet Red
#A50055
ΔE00 4.70
Berry
#990F4B
ΔE00 5.05
Light Burgundy
#A8415B
ΔE00 5.29
Purple Red
#990147
ΔE00 5.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1F51 #1FAD7B
analogous
#AD1F98 #AD1F51 #AD341F
triadic
#AD1F51 #51AD1F #1F51AD
tetradic
#AD1F51 #98AD1F #1FAD7B #341FAD
square
#AD1F51 #98AD1F #1FAD7B #341FAD
split-complementary
#AD1F51 #1FAD34 #1F98AD
monochromatic
#450C20 #791639 #AD1F51 #DA2F6B #E36390
Accessibility & contrast
On white
6.79
#AD1F51 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.09
#AD1F51 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1F51
6.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1F51 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1F51 | 1.00 | 6.79 | 3.09 | 6.79 |
| #FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#464952
Deuteranopia (green-blind)
#6B654E
Tritanopia (blue-blind)
#BD0036
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1f51; /* rgb */ color: rgb(173, 31, 81); /* oklch */ color: oklch(49.4% 0.178 6.5);
Tailwind
colors: {
custom: {
50: '#cc6b81',
500: '#ad1f51',
950: '#000000',
},
}SCSS
$custom: #ad1f51; $custom-light: #cc6b81; $custom-dark: #000000;
JSON
{
"hex": "#ad1f51",
"rgb": {
"r": 173,
"g": 31,
"b": 81
},
"hsl": {
"h": 338.873,
"s": 69.608,
"l": 40
},
"oklch": {
"l": 0.49426,
"c": 0.17778,
"h": 6.5
},
"luminance": 0.10458
}Semantic roles & 50–950 ramp
primary
#AD1F51
secondary
#60C8A3
accent
#ECAE3B
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#15080A
muted
#837A7C