#AD1E4D#AD1E4D
#AD1E4D is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.3% C 0.178 H 8.3°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1E4D |
|---|---|
| RGB | rgb(173, 30, 77) |
| HSL | hsl(340, 70%, 40%) |
| HSV | hsv(340, 83%, 68%) |
| CMYK | cmyk(0%, 82.7%, 55.5%, 32.2%) |
| CIE-LAB | lab(38.47, 57.79, 10.09) |
| CIE-LCH | lch(38.47, 58.66, 9.90°) |
| OKLab | oklab(49.25% 0.1759 0.0257) |
| OKLCH | oklch(49.25% 0.178 8.3) |
| XYZ | xyz(19.0393, 10.3514, 8.0152) |
| Luminance | 0.1035 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 1.53
Raspberry (survey)
#B00149
ΔE00 1.70
Cranberry
#9E003A
ΔE00 4.99
Rouge
#AB1239
ΔE00 5.35
Light Burgundy
#A8415B
ΔE00 5.46
Berry
#990F4B
ΔE00 5.48
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1E4D #1EAD7E
analogous
#AD1E94 #AD1E4D #AD371E
triadic
#AD1E4D #4DAD1E #1E4DAD
tetradic
#AD1E4D #94AD1E #1EAD7E #371EAD
square
#AD1E4D #94AD1E #1EAD7E #371EAD
split-complementary
#AD1E4D #1EAD37 #1E94AD
monochromatic
#450C1F #791536 #AD1E4D #DB2E66 #E4628C
Accessibility & contrast
On white
6.84
#AD1E4D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.07
#AD1E4D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1E4D
6.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1E4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1E4D | 1.00 | 6.84 | 3.07 | 6.84 |
| #FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#46484E
Deuteranopia (green-blind)
#6B6549
Tritanopia (blue-blind)
#BD0033
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1e4d; /* rgb */ color: rgb(173, 30, 77); /* oklch */ color: oklch(49.3% 0.178 8.3);
Tailwind
colors: {
custom: {
50: '#cc6b7e',
500: '#ad1e4d',
950: '#000000',
},
}SCSS
$custom: #ad1e4d; $custom-light: #cc6b7e; $custom-dark: #000000;
JSON
{
"hex": "#ad1e4d",
"rgb": {
"r": 173,
"g": 30,
"b": 77
},
"hsl": {
"h": 340.28,
"s": 70.443,
"l": 39.804
},
"oklch": {
"l": 0.49252,
"c": 0.1778,
"h": 8.3
},
"luminance": 0.10349
}Semantic roles & 50–950 ramp
primary
#AD1E4D
secondary
#5EC8A6
accent
#EDB33B
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#150809
muted
#837A7B