#AD1D47#AD1D47

#AD1D47 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.178 H 11.0°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D47
RGB	rgb(173, 29, 71)
HSL	hsl(343, 71%, 40%)
HSV	hsv(343, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 59%, 32.2%)
CIE-LAB	lab(38.24, 57.61, 13.61)
CIE-LCH	lch(38.24, 59.20, 13.29°)
OKLab	oklab(49.04% 0.1744 0.0339)
OKLCH	oklch(49.04% 0.178 11)
XYZ	xyz(18.8122, 10.2207, 6.9422)
Luminance	0.1022 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D47 #1DAD83

analogous

#AD1D8F #AD1D47 #AD3B1D

triadic

#AD1D47 #47AD1D #1D47AD

tetradic

#AD1D47 #8FAD1D #1DAD83 #3B1DAD

square

#AD1D47 #8FAD1D #1DAD83 #3B1DAD

split-complementary

#AD1D47 #1DAD3B #1D8FAD

monochromatic

#440B1C #791431 #AD1D47 #DC2C5F #E46087

Accessibility & contrast

On white

6.90

#AD1D47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1D47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D47

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D47	#FFFFFF	#000000	##FFFFFF
##AD1D47	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474748

Deuteranopia (green-blind)

#6C6443

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d47;
/* rgb */ color: rgb(173, 29, 71);
/* oklch */ color: oklch(49.0% 0.178 11.0);

Tailwind

colors: {
  custom: {
    50: '#cd6a79',
    500: '#ad1d47',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d47;
$custom-light: #cd6a79;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d47",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 71
  },
  "hsl": {
    "h": 342.5,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49036,
    "c": 0.17767,
    "h": 11
  },
  "luminance": 0.10218
}

Semantic roles & 50–950 ramp

primary

#AD1D47

secondary

#5DC9A9

accent

#EEB93A

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →