#AD1D45#AD1D45

#AD1D45 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.177 H 11.9°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D45
RGB	rgb(173, 29, 69)
HSL	hsl(343, 71%, 40%)
HSV	hsv(343, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 60.1%, 32.2%)
CIE-LAB	lab(38.19, 57.48, 14.83)
CIE-LCH	lch(38.19, 59.36, 14.47°)
OKLab	oklab(48.99% 0.1736 0.0367)
OKLCH	oklch(48.99% 0.177 11.9)
XYZ	xyz(18.7491, 10.1955, 6.6098)
Luminance	0.1019 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D45 #1DAD85

analogous

#AD1D8D #AD1D45 #AD3D1D

triadic

#AD1D45 #45AD1D #1D45AD

tetradic

#AD1D45 #8DAD1D #1DAD85 #3D1DAD

square

#AD1D45 #8DAD1D #1DAD85 #3D1DAD

split-complementary

#AD1D45 #1DAD3D #1D8DAD

monochromatic

#440B1B #791430 #AD1D45 #DC2C5D #E46085

Accessibility & contrast

On white

6.91

#AD1D45 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1D45 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D45

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D45	#FFFFFF	#000000	##FFFFFF
##AD1D45	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484746

Deuteranopia (green-blind)

#6C6441

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d45;
/* rgb */ color: rgb(173, 29, 69);
/* oklch */ color: oklch(49.0% 0.177 11.9);

Tailwind

colors: {
  custom: {
    50: '#cd6a78',
    500: '#ad1d45',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d45;
$custom-light: #cd6a78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d45",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 69
  },
  "hsl": {
    "h": 343.333,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48989,
    "c": 0.17745,
    "h": 11.9
  },
  "luminance": 0.10193
}

Semantic roles & 50–950 ramp

primary

#AD1D45

secondary

#5DC9AB

accent

#EEBC3A

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1D45

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →