#771C31#771C31

#771C31 is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.4% C 0.125 H 12.1°. Best body text is #FFFFFF at 10.53:1 contrast (WCAG AA passes).

Color values

HEX	#771C31
RGB	rgb(119, 28, 49)
HSL	hsl(346, 62%, 29%)
HSV	hsv(346, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 58.8%, 53.3%)
CIE-LAB	lab(26.66, 40.38, 10.49)
CIE-LCH	lch(26.66, 41.72, 14.57°)
OKLab	oklab(38.37% 0.122 0.0263)
OKLCH	oklch(38.37% 0.125 12.1)
XYZ	xyz(8.5782, 4.9754, 3.4138)
Luminance	0.0497 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C31 #1C7762

analogous

#771C5F #771C31 #77351C

triadic

#771C31 #31771C #1C3177

tetradic

#771C31 #5F771C #1C7762 #351C77

square

#771C31 #5F771C #1C7762 #351C77

split-complementary

#771C31 #1C7735 #1C5F77

monochromatic

#19060A #45101D #771C31 #A92845 #D13C5F

Accessibility & contrast

On white

10.53

#771C31 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#771C31 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C31

10.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C31	#FFFFFF	#000000	##FFFFFF
##771C31	1.00	10.53	1.99	10.53
#FFFFFF	10.53	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343331

Deuteranopia (green-blind)

#4B462F

Tritanopia (blue-blind)

#830325

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771c31;
/* rgb */ color: rgb(119, 28, 49);
/* oklch */ color: oklch(38.4% 0.125 12.1);

Tailwind

colors: {
  custom: {
    50: '#a46068',
    500: '#771c31',
    950: '#000000',
  },
}

SCSS

$custom: #771c31;
$custom-light: #a46068;
$custom-dark: #000000;

JSON

{
  "hex": "#771c31",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 49
  },
  "hsl": {
    "h": 346.154,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38368,
    "c": 0.12479,
    "h": 12.1
  },
  "luminance": 0.04974
}

Semantic roles & 50–950 ramp

primary

#771C31

secondary

#44AB93

accent

#E5C043

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771C31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →