#AD1D44#AD1D44

#AD1D44 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.177 H 12.4°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D44
RGB	rgb(173, 29, 68)
HSL	hsl(344, 71%, 40%)
HSV	hsv(344, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 60.7%, 32.2%)
CIE-LAB	lab(38.17, 57.41, 15.44)
CIE-LCH	lch(38.17, 59.45, 15.05°)
OKLab	oklab(48.97% 0.1732 0.038)
OKLCH	oklch(48.97% 0.177 12.4)
XYZ	xyz(18.7183, 10.1832, 6.4477)
Luminance	0.1018 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D44 #1DAD86

analogous

#AD1D8C #AD1D44 #AD3E1D

triadic

#AD1D44 #44AD1D #1D44AD

tetradic

#AD1D44 #8CAD1D #1DAD86 #3E1DAD

square

#AD1D44 #8CAD1D #1DAD86 #3E1DAD

split-complementary

#AD1D44 #1DAD3E #1D8CAD

monochromatic

#440B1B #79142F #AD1D44 #DC2C5B #E46084

Accessibility & contrast

On white

6.92

#AD1D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D44

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D44	#FFFFFF	#000000	##FFFFFF
##AD1D44	1.00	6.92	3.04	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484744

Deuteranopia (green-blind)

#6C6440

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d44;
/* rgb */ color: rgb(173, 29, 68);
/* oklch */ color: oklch(49.0% 0.177 12.4);

Tailwind

colors: {
  custom: {
    50: '#cd6a77',
    500: '#ad1d44',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d44;
$custom-light: #cd6a77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d44",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 68
  },
  "hsl": {
    "h": 343.75,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48966,
    "c": 0.17736,
    "h": 12.4
  },
  "luminance": 0.1018
}

Semantic roles & 50–950 ramp

primary

#AD1D44

secondary

#5DC9AC

accent

#EEBD3A

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →