#AD1D41#AD1D41

#AD1D41 is a mid, vivid red. Relative luminance 0.101; OKLCH L 48.9% C 0.177 H 13.8°. Best body text is #FFFFFF at 6.93:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D41
RGB	rgb(173, 29, 65)
HSL	hsl(345, 71%, 40%)
HSV	hsv(345, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 62.4%, 32.2%)
CIE-LAB	lab(38.11, 57.22, 17.27)
CIE-LCH	lch(38.11, 59.77, 16.80°)
OKLab	oklab(48.9% 0.172 0.0421)
OKLCH	oklch(48.9% 0.177 13.8)
XYZ	xyz(18.6291, 10.1475, 5.9777)
Luminance	0.1014 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D41 #1DAD89

analogous

#AD1D89 #AD1D41 #AD411D

triadic

#AD1D41 #41AD1D #1D41AD

tetradic

#AD1D41 #89AD1D #1DAD89 #411DAD

square

#AD1D41 #89AD1D #1DAD89 #411DAD

split-complementary

#AD1D41 #1DAD41 #1D89AD

monochromatic

#440B1A #79142D #AD1D41 #DC2C58 #E46081

Accessibility & contrast

On white

6.93

#AD1D41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#AD1D41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D41

6.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D41	#FFFFFF	#000000	##FFFFFF
##AD1D41	1.00	6.93	3.03	6.93
#FFFFFF	6.93	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494741

Deuteranopia (green-blind)

#6D643D

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d41;
/* rgb */ color: rgb(173, 29, 65);
/* oklch */ color: oklch(48.9% 0.177 13.8);

Tailwind

colors: {
  custom: {
    50: '#cd6a75',
    500: '#ad1d41',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d41;
$custom-light: #cd6a75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d41",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 65
  },
  "hsl": {
    "h": 345,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48898,
    "c": 0.17712,
    "h": 13.8
  },
  "luminance": 0.10145
}

Semantic roles & 50–950 ramp

primary

#AD1D41

secondary

#5DC9AE

accent

#EEC13A

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1D41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →