#AD1C54#AD1C54
#AD1C54 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.3% C 0.181 H 4.7°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1C54 |
|---|---|
| RGB | rgb(173, 28, 84) |
| HSL | hsl(337, 72%, 39%) |
| HSV | hsv(337, 84%, 68%) |
| CMYK | cmyk(0%, 83.8%, 51.4%, 32.2%) |
| CIE-LAB | lab(38.48, 58.82, 5.62) |
| CIE-LCH | lch(38.48, 59.09, 5.46°) |
| OKLab | oklab(49.32% 0.1802 0.0148) |
| OKLCH | oklch(49.32% 0.181 4.7) |
| XYZ | xyz(19.2508, 10.3576, 9.3713) |
| Luminance | 0.1036 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.39
Raspberry (survey)
#B00149
ΔE00 2.87
Violet Red
#A50055
ΔE00 3.75
Berry
#990F4B
ΔE00 4.60
Purple Red
#990147
ΔE00 5.08
Deep Pink
#CB0162
ΔE00 5.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1C54 #1CAD75
analogous
#AD1C9C #AD1C54 #AD2D1C
triadic
#AD1C54 #54AD1C #1C54AD
tetradic
#AD1C54 #9CAD1C #1CAD75 #2D1CAD
square
#AD1C54 #9CAD1C #1CAD75 #2D1CAD
split-complementary
#AD1C54 #1CAD2D #1C9CAD
monochromatic
#440B21 #78133A #AD1C54 #DC2A6F #E55E92
Accessibility & contrast
On white
6.84
#AD1C54 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.07
#AD1C54 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1C54
6.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1C54 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1C54 | 1.00 | 6.84 | 3.07 | 6.84 |
| #FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#444955
Deuteranopia (green-blind)
#6A6551
Tritanopia (blue-blind)
#BD0036
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1c54; /* rgb */ color: rgb(173, 28, 84); /* oklch */ color: oklch(49.3% 0.181 4.7);
Tailwind
colors: {
custom: {
50: '#cc6a83',
500: '#ad1c54',
950: '#000000',
},
}SCSS
$custom: #ad1c54; $custom-light: #cc6a83; $custom-dark: #000000;
JSON
{
"hex": "#ad1c54",
"rgb": {
"r": 173,
"g": 28,
"b": 84
},
"hsl": {
"h": 336.828,
"s": 72.139,
"l": 39.412
},
"oklch": {
"l": 0.49319,
"c": 0.18076,
"h": 4.7
},
"luminance": 0.10355
}Semantic roles & 50–950 ramp
primary
#AD1C54
secondary
#5CC99F
accent
#EFA939
background
#FDF6F8
surface
#FAECEF
border
#D3C7CA
text
#15080A
muted
#837A7C