#AD1C48#AD1C48

#AD1C48 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.179 H 10.4°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD1C48
RGB	rgb(173, 28, 72)
HSL	hsl(342, 72%, 39%)
HSV	hsv(342, 84%, 68%)
CMYK	cmyk(0%, 83.8%, 58.4%, 32.2%)
CIE-LAB	lab(38.17, 57.92, 12.88)
CIE-LCH	lch(38.17, 59.34, 12.54°)
OKLab	oklab(49% 0.1756 0.0322)
OKLCH	oklch(49% 0.179 10.4)
XYZ	xyz(18.8205, 10.1855, 7.1046)
Luminance	0.1018 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1C48 #1CAD81

analogous

#AD1C91 #AD1C48 #AD391C

triadic

#AD1C48 #48AD1C #1C48AD

tetradic

#AD1C48 #91AD1C #1CAD81 #391CAD

square

#AD1C48 #91AD1C #1CAD81 #391CAD

split-complementary

#AD1C48 #1CAD39 #1C91AD

monochromatic

#440B1C #781332 #AD1C48 #DC2A60 #E55E87

Accessibility & contrast

On white

6.92

#AD1C48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1C48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1C48

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1C48	#FFFFFF	#000000	##FFFFFF
##AD1C48	1.00	6.92	3.04	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474749

Deuteranopia (green-blind)

#6C6444

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1c48;
/* rgb */ color: rgb(173, 28, 72);
/* oklch */ color: oklch(49.0% 0.179 10.4);

Tailwind

colors: {
  custom: {
    50: '#cd6a7a',
    500: '#ad1c48',
    950: '#000000',
  },
}

SCSS

$custom: #ad1c48;
$custom-light: #cd6a7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1c48",
  "rgb": {
    "r": 173,
    "g": 28,
    "b": 72
  },
  "hsl": {
    "h": 341.793,
    "s": 72.139,
    "l": 39.412
  },
  "oklch": {
    "l": 0.48998,
    "c": 0.17852,
    "h": 10.4
  },
  "luminance": 0.10183
}

Semantic roles & 50–950 ramp

primary

#AD1C48

secondary

#5CC9A8

accent

#EFB839

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1C48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →