#AD1C47#AD1C47
#AD1C47 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.178 H 10.9°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1C47 |
|---|---|
| RGB | rgb(173, 28, 71) |
| HSL | hsl(342, 72%, 39%) |
| HSV | hsv(342, 84%, 68%) |
| CMYK | cmyk(0%, 83.8%, 59%, 32.2%) |
| CIE-LAB | lab(38.15, 57.86, 13.49) |
| CIE-LCH | lch(38.15, 59.41, 13.13°) |
| OKLab | oklab(48.97% 0.1752 0.0336) |
| OKLCH | oklch(48.97% 0.178 10.9) |
| XYZ | xyz(18.7881, 10.1725, 6.9342) |
| Luminance | 0.1017 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 2.11
Purplish Red
#B0054B
ΔE00 2.35
Rouge
#AB1239
ΔE00 3.66
Cranberry
#9E003A
ΔE00 4.23
Rose Red
#BE013C
ΔE00 4.93
Ruby
#CA0147
ΔE00 5.61
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1C47 #1CAD82
analogous
#AD1C90 #AD1C47 #AD3A1C
triadic
#AD1C47 #47AD1C #1C47AD
tetradic
#AD1C47 #90AD1C #1CAD82 #3A1CAD
square
#AD1C47 #90AD1C #1CAD82 #3A1CAD
split-complementary
#AD1C47 #1CAD3A #1C90AD
monochromatic
#440B1C #781331 #AD1C47 #DC2A5F #E55E86
Accessibility & contrast
On white
6.92
#AD1C47 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.03
#AD1C47 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1C47
6.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1C47 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1C47 | 1.00 | 6.92 | 3.03 | 6.92 |
| #FFFFFF | 6.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#474748
Deuteranopia (green-blind)
#6C6443
Tritanopia (blue-blind)
#BE0030
Achromatopsia (no color)
#5A5A5A
Design tokens & code
CSS
--color: #ad1c47; /* rgb */ color: rgb(173, 28, 71); /* oklch */ color: oklch(49.0% 0.178 10.9);
Tailwind
colors: {
custom: {
50: '#cd6a79',
500: '#ad1c47',
950: '#000000',
},
}SCSS
$custom: #ad1c47; $custom-light: #cd6a79; $custom-dark: #000000;
JSON
{
"hex": "#ad1c47",
"rgb": {
"r": 173,
"g": 28,
"b": 71
},
"hsl": {
"h": 342.207,
"s": 72.139,
"l": 39.412
},
"oklch": {
"l": 0.48973,
"c": 0.17839,
"h": 10.9
},
"luminance": 0.1017
}Semantic roles & 50–950 ramp
primary
#AD1C47
secondary
#5CC9A9
accent
#EFB939
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150709
muted
#837A7B