#AD1B48#AD1B48

#AD1B48 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.9% C 0.179 H 10.3°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B48
RGB	rgb(173, 27, 72)
HSL	hsl(342, 73%, 39%)
HSV	hsv(342, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 58.4%, 32.2%)
CIE-LAB	lab(38.09, 58.16, 12.77)
CIE-LCH	lch(38.09, 59.55, 12.38°)
OKLab	oklab(48.94% 0.1764 0.0319)
OKLCH	oklch(48.94% 0.179 10.3)
XYZ	xyz(18.7971, 10.1388, 7.0969)
Luminance	0.1014 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B48 #1BAD80

analogous

#AD1B91 #AD1B48 #AD371B

triadic

#AD1B48 #48AD1B #1B48AD

tetradic

#AD1B48 #91AD1B #1BAD80 #371BAD

square

#AD1B48 #91AD1B #1BAD80 #371BAD

split-complementary

#AD1B48 #1BAD37 #1B91AD

monochromatic

#430A1C #781332 #AD1B48 #DD2860 #E65D87

Accessibility & contrast

On white

6.94

#AD1B48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#AD1B48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B48

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B48	#FFFFFF	#000000	##FFFFFF
##AD1B48	1.00	6.94	3.03	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464749

Deuteranopia (green-blind)

#6B6444

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1b48;
/* rgb */ color: rgb(173, 27, 72);
/* oklch */ color: oklch(48.9% 0.179 10.3);

Tailwind

colors: {
  custom: {
    50: '#cd6a7a',
    500: '#ad1b48',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b48;
$custom-light: #cd6a7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b48",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 72
  },
  "hsl": {
    "h": 341.507,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48937,
    "c": 0.17923,
    "h": 10.3
  },
  "luminance": 0.10136
}

Semantic roles & 50–950 ramp

primary

#AD1B48

secondary

#5ACAA7

accent

#F0B738

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1B48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →