#AD1B45#AD1B45

#AD1B45 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.9% C 0.179 H 11.7°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B45
RGB	rgb(173, 27, 69)
HSL	hsl(343, 73%, 39%)
HSV	hsv(343, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 60.1%, 32.2%)
CIE-LAB	lab(38.02, 57.96, 14.60)
CIE-LCH	lch(38.02, 59.77, 14.14°)
OKLab	oklab(48.86% 0.1752 0.0361)
OKLCH	oklch(48.86% 0.179 11.7)
XYZ	xyz(18.7016, 10.1006, 6.5939)
Luminance	0.1010 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B45 #1BAD83

analogous

#AD1B8E #AD1B45 #AD3A1B

triadic

#AD1B45 #45AD1B #1B45AD

tetradic

#AD1B45 #8EAD1B #1BAD83 #3A1BAD

square

#AD1B45 #8EAD1B #1BAD83 #3A1BAD

split-complementary

#AD1B45 #1BAD3A #1B8EAD

monochromatic

#430A1B #781330 #AD1B45 #DD285C #E65D84

Accessibility & contrast

On white

6.95

#AD1B45 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#AD1B45 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B45

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B45	#FFFFFF	#000000	##FFFFFF
##AD1B45	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474746

Deuteranopia (green-blind)

#6C6441

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1b45;
/* rgb */ color: rgb(173, 27, 69);
/* oklch */ color: oklch(48.9% 0.179 11.7);

Tailwind

colors: {
  custom: {
    50: '#cd6a78',
    500: '#ad1b45',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b45;
$custom-light: #cd6a78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b45",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 69
  },
  "hsl": {
    "h": 342.74,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48865,
    "c": 0.17887,
    "h": 11.7
  },
  "luminance": 0.10098
}

Semantic roles & 50–950 ramp

primary

#AD1B45

secondary

#5ACAAA

accent

#F0BB38

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1B45

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →