#AD1B43#AD1B43

#AD1B43 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.8% C 0.179 H 12.6°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B43
RGB	rgb(173, 27, 67)
HSL	hsl(344, 73%, 39%)
HSV	hsv(344, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 61.3%, 32.2%)
CIE-LAB	lab(37.98, 57.83, 15.82)
CIE-LCH	lch(37.98, 59.96, 15.30°)
OKLab	oklab(48.82% 0.1744 0.0389)
OKLCH	oklch(48.82% 0.179 12.6)
XYZ	xyz(18.6406, 10.0762, 6.2725)
Luminance	0.1007 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B43 #1BAD85

analogous

#AD1B8C #AD1B43 #AD3C1B

triadic

#AD1B43 #43AD1B #1B43AD

tetradic

#AD1B43 #8CAD1B #1BAD85 #3C1BAD

square

#AD1B43 #8CAD1B #1BAD85 #3C1BAD

split-complementary

#AD1B43 #1BAD3C #1B8CAD

monochromatic

#430A1A #78132E #AD1B43 #DD285A #E65D82

Accessibility & contrast

On white

6.97

#AD1B43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1B43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B43

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B43	#FFFFFF	#000000	##FFFFFF
##AD1B43	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474643

Deuteranopia (green-blind)

#6C643F

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1b43;
/* rgb */ color: rgb(173, 27, 67);
/* oklch */ color: oklch(48.8% 0.179 12.6);

Tailwind

colors: {
  custom: {
    50: '#cd6a76',
    500: '#ad1b43',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b43;
$custom-light: #cd6a76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b43",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 67
  },
  "hsl": {
    "h": 343.562,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48819,
    "c": 0.17867,
    "h": 12.6
  },
  "luminance": 0.10073
}

Semantic roles & 50–950 ramp

primary

#AD1B43

secondary

#5ACAAB

accent

#F0BD38

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1B43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →