#AD1A43#AD1A43

#AD1A43 is a mid, vivid pink. Relative luminance 0.100; OKLCH L 48.8% C 0.179 H 12.4°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).

Color values

HEX	#AD1A43
RGB	rgb(173, 26, 67)
HSL	hsl(343, 74%, 39%)
HSV	hsv(343, 85%, 68%)
CMYK	cmyk(0%, 85%, 61.3%, 32.2%)
CIE-LAB	lab(37.90, 58.06, 15.72)
CIE-LCH	lch(37.90, 60.15, 15.15°)
OKLab	oklab(48.76% 0.1751 0.0386)
OKLCH	oklch(48.76% 0.179 12.4)
XYZ	xyz(18.6181, 10.0311, 6.2650)
Luminance	0.1003 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1A43 #1AAD84

analogous

#AD1A8D #AD1A43 #AD3B1A

triadic

#AD1A43 #43AD1A #1A43AD

tetradic

#AD1A43 #8DAD1A #1AAD84 #3B1AAD

square

#AD1A43 #8DAD1A #1AAD84 #3B1AAD

split-complementary

#AD1A43 #1AAD3B #1A8DAD

monochromatic

#430A1A #78122E #AD1A43 #DE2659 #E65B82

Accessibility & contrast

On white

6.99

#AD1A43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1A43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1A43

6.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1A43	#FFFFFF	#000000	##FFFFFF
##AD1A43	1.00	6.99	3.01	6.99
#FFFFFF	6.99	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474643

Deuteranopia (green-blind)

#6C643F

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1a43;
/* rgb */ color: rgb(173, 26, 67);
/* oklch */ color: oklch(48.8% 0.179 12.4);

Tailwind

colors: {
  custom: {
    50: '#cd6976',
    500: '#ad1a43',
    950: '#000000',
  },
}

SCSS

$custom: #ad1a43;
$custom-light: #cd6976;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1a43",
  "rgb": {
    "r": 173,
    "g": 26,
    "b": 67
  },
  "hsl": {
    "h": 343.265,
    "s": 73.869,
    "l": 39.02
  },
  "oklch": {
    "l": 0.48759,
    "c": 0.17935,
    "h": 12.4
  },
  "luminance": 0.10028
}

Semantic roles & 50–950 ramp

primary

#AD1A43

secondary

#59CAAA

accent

#F1BD37

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1A43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →