#771B30#771B30

#771B30 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.2% C 0.126 H 12.5°. Best body text is #FFFFFF at 10.59:1 contrast (WCAG AA passes).

Color values

HEX	#771B30
RGB	rgb(119, 27, 48)
HSL	hsl(346, 63%, 29%)
HSV	hsv(346, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 59.7%, 53.3%)
CIE-LAB	lab(26.51, 40.67, 10.96)
CIE-LCH	lch(26.51, 42.12, 15.07°)
OKLab	oklab(38.24% 0.1228 0.0273)
OKLCH	oklch(38.24% 0.126 12.5)
XYZ	xyz(8.5340, 4.9204, 3.2961)
Luminance	0.0492 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B30 #1B7762

analogous

#771B5E #771B30 #77341B

triadic

#771B30 #30771B #1B3077

tetradic

#771B30 #5E771B #1B7762 #341B77

square

#771B30 #5E771B #1B7762 #341B77

split-complementary

#771B30 #1B7734 #1B5E77

monochromatic

#19060A #45101C #771B30 #A92644 #D23A5D

Accessibility & contrast

On white

10.59

#771B30 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#771B30 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B30

10.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B30	#FFFFFF	#000000	##FFFFFF
##771B30	1.00	10.59	1.98	10.59
#FFFFFF	10.59	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333330

Deuteranopia (green-blind)

#4B462E

Tritanopia (blue-blind)

#830024

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771b30;
/* rgb */ color: rgb(119, 27, 48);
/* oklch */ color: oklch(38.2% 0.126 12.5);

Tailwind

colors: {
  custom: {
    50: '#a46068',
    500: '#771b30',
    950: '#000000',
  },
}

SCSS

$custom: #771b30;
$custom-light: #a46068;
$custom-dark: #000000;

JSON

{
  "hex": "#771b30",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 48
  },
  "hsl": {
    "h": 346.304,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38243,
    "c": 0.12577,
    "h": 12.5
  },
  "luminance": 0.04919
}

Semantic roles & 50–950 ramp

primary

#771B30

secondary

#42AB93

accent

#E6C142

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771B30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →